5 Tips For Managing Your Google Ads Campaigns During COVID-19
5 Tips For Managing Your Google Ads Campaigns During COVID-19 Don’t use COVID-19 or virus-related keywords Google Ads has banned all campaigns that bid on the keyword “COVID-19” or use “COVID-19” in their ad copy. Hence, you shouldn’t use the keyword. More, you should prevent using words that have double meanings and are relevant to […]
You Can Now Use Stories Ads to Start Conversations In Messenger
You Can Now Use Stories Ads to Start Conversations In Messenger Brands can now use Send Message as a call-to-action for Facebook, Instagram and Messenger Stories ads and start conversations on Messenger. You can now set your Facebook ad campaign as Messenger and your ads will have a Send Message call-to-action when the ads are […]
Google Analytics for Beginners: What’s a Pageview?
Google defines a pageview as “an instance of a page being loaded (or reloaded) in a browser”. Every time a user opens and views a page on a site, (regardless of whether the user is loading or reloading the webpage), the page gains one pageview.
Facebook Takes Legal Actions Toward Companies For Fake Likes and Comments
Facebook Takes Legal Actions Toward Companies For Fake Likes and Comments Facebook has filed lawsuits in the United States and Europe against companies for the use of unauthorized automation software that generates fake Facebook and Instagram likes and comments. Separate lawsuits have been filed in the United States and Europe, which marks one of the […]
Facebook Analytics and Insights: 5 Facebook Page Metrics You Should Track
Facebook Analytics and Insights: 5 Facebook Page Metrics You Should Track Analyzing your Facebook page data will help you learn more about your Facebook fans’ tastes and preferences. For example, you can analyze your Facebook page data to find out which type of articles different age groups tend to click on or the correlation of […]
Why You Should Use Find My Audience to Build the Right YouTube Audience
To help brands discover and identify suitable audiences for companies, YouTube has developed an online tool called Find My Audience.
Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results
Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results After a few months of rolling out the redesign on Google mobile search results, Google has released the new redesign on its desktop version. Now, Google search ads will have a black “Ad” label and websites’ favicon’ will appear in […]
Google Ads Unveils New Ad Features!
Google Ads Unveils New Ad Features! The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting their product roadmap to focus on what’s important to advertisers. At DMEXCO and Advertising Week, Google unveiled innovations in Google Ads that […]
4 Google My Business Features Every Business Should Know About
4 Google My Business Features Every Business Should Know About Google My Business (GMB) has a variety of features that lets businesses to accept online appointments, provide project quotes or estimates, and allow and respond to mobile messages. These features help companies improve their abilities to accept online transactions or provide customer service online, which […]
What Is Natural Language Processing (NLP) And What Challenge Does It Face?
What Is Natural Language Processing (NLP) And What Challenge Does It Face? Natural language processing, also known as NLP, is a technique used by software to understand meanings, sentiments, attitudes, and other insights from text. For example, a computer will use natural language processing to understand the meaning and sentiment in the sentence “Jonathan binge […]
