Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results

After a few months of rolling out the redesign on Google mobile search results, Google has released the new redesign on its desktop version.

Now, Google search ads will have a black “Ad” label and websites’ favicon’ will appear in the organic search result snippets.

This is how the Google results page appear before the redesign:


This is how the Google results page appear after the redesign:

Google Favicon

What’s new for text search ads? The black “Ad” label that Google has been testing for several months is now available for mobile and desktop. The black label has replaced the green outlined label that Google introduced in 2017.

The label now appears at the top of the ad along with the display URL also in black text and both the label and display URL are above the ad headline for the first time.

“When you search for a product or service and we have a useful ad to show, you’ll see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from,” said Google in the announcement in May 2019.

For organic results, website favicons are now display because each organic listing. More, the site name and bread crumbs appear in black text next to the favicon and both appear above the title link in a similar structure to the new search text ad design. Prior to this update, the site name and breadcrumbs appeared in green text below the titleGoogle has also removed the grey line below the organic listing titles and ad headlines so each card looks more like a single unit.

“The name of the website and its icon appear at the top of the results card to help anchor each result,” said Google in May 2019.

The new design gives Google search results interface more prominent elements such as black “label” ad and favicon. The elements will hopefully give users more information about the paid and organic listings so users can determine if they want to click on the ad or organic listing and gain information on the landing page. If the elements will help users make better decisions, the user-experience will improve and Google will remain a search engine powerhouse!

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