Marketing Interview Series With Alex Tse, Volunteer Program Coordinator At Richmond Olympic OvalRay WangWhat are some top marketing challenges you see non-profit organizations face? How can non-profit organizations overcome them?Non-profits are continually asked to do more with less. Budgets and grants keep getting cut. Some are struggling just to run their programs, never mind […]
6 Events You Must Track Using Google Tag ManagerRay WangGoogle Tag Manager is a free Google-powered tag management system that lets you set up track and measure website interactions. For example, you can track the number of clicks a button receives or how far users scroll down a webpage. The data can be sent […]
How to install the LinkedIn Insight Tag with Google Tag ManagerRay WangThe LinkedIn Insight Tag is a lightweight tag that enables conversion tracking, website audiences, and website demographics for LinkedIn ad campaigns.LinkedIn Insight Tag should be implemented on your website to collect data from your LinkedIn campaigns.To add the LinkedIn Insight Tag to your […]
Digital Marketing 101: Content Marketing FoundationRay WangContent marketing is vital for brands to use to establish credibility, share industry news or information, and improve their SEO.Here are the five steps you should take to execute effective content marketing:1. Defining Target MarketsBefore you start writing, identify who you want to write content for. Do you […]
4 Google Analytics Myths Every Small Business Owner Should KnowRay WangGoogle Analytics is a leading analytics tool that provides website and digital marketing data such as conversion rates, website interactions, and user demographics to Google Analytics users.Small business owners that use Google Analytics can dissect and analyze their own website data and turn them […]
Why You Should Use Find My Audience to Build the Right YouTube AudienceRay WangThe growing popularity of watching YouTube video for entertainment, news, or general information has led YouTube advertising becoming a key communications approach for brands to convey messages and interact with their target audiences.To help brands discovery and identify suitable audiences for […]
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