How to Gain Data Insights Using Sort Feature in Microsoft ExcelRay WangMicrosoft Excel is a handy and effective for data analytics. One of its top functionalities is sort which lets you sort data from largest or smallest, smallest to largest, or other conditions, to help you extract useful information.For example, you can use sort […]
You Can Now Use Stories Ads to Start Conversations In MessengerRay WangBrands can now use Send Message as a call-to-action for Facebook, Instagram and Messenger Stories ad and start conversations on Messenger.You can now set your Facebook ad campaign as Messenger and your ads will have a Send Message call-to-action when the ads are […]
5 Effective Uses of Face Recognition for Digital MarketingRay WangTypography is the art and technique Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within […]
5 Ways Machine Learning Is Improving Digital MarketingRay WangThe continued advancement of machine learning has significantly enhanced digital marketing by helping marketers serve targeted ads to specific audiences, collect and process data, data mine, and perform tasks that are overly time-consuming or difficult for human beings. Result? Better marketing results thanks to targeted advertising […]
Digital Marketing Interview Series with Jamil Karim, Marketing and Communications Manager at Innovate BCRay Wang1. What is the biggest content marketing challenge you see companies face?Trying to determine who your audience is. Today, everything is so targeted and segmented. For us at Innovate BC, it’s conceivable that throughout the course of a day we’ll […]
Supervised Learning VS Unsupervised Learning: What’s the Difference?Ray WangSupervised learning and unsupervised learning are commonly used terms in machine learning but many are unclear of their definitions and differences. To help you understand the differences between supervised learning and unsupervised learning, we have provided explanations of the two machine learning tasks:Supervised LearningSupervised learning is […]
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