Finally, businesses can link their Google Business Profile (GBP) to their Google Analytics 4 (GA4) properties and send engagement data from their GBP accounts directly to GA4. This integration provides valuable insights into how customers engage with your business on Google Search and Google Maps while combining that data with your website analytics. Moreover, you can centralize your reporting by viewing GBP performance metrics directly within GA4, removing the need to switch back and forth between GBP and GA4.
How to Link GBP with GA4
Go to the admin section of your GA4 property and click on Google Business Profile links.
Select the GBP account that you want to link with your GA4 property.
Once linked, you can see the Business Profile Overview report and GBP performance and metrics.
