GA4 for Hotels: How GA4 Helps Hotels Improve Bookings
Let’s learn how hotels can leverage GA4 to improve their digital marketing and online bookings.
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3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller
3 Reasons Why Imported Audiences from GA4 to Google Ads Are Smaller Have you ever wondered why the audience you imported from GA4 to Google Ads seems smaller than expected? Let’s explore a few reasons behind this discrepancy: Reporting Delays It’s not uncommon to experience reporting delays between GA4 and Google Ads. Data processing times … Read more
Google Analytics 4 Exploration Reports Defined
Learn how you can build Google Analytics 4 (GA4) exploration reports to learn and dig deep in your website visitors’ customer journey!
Marketing Interview with Lorenzo Schober, Manager of Marketing and Communications at Museum of Vancouver
Lorenzo has an extensive background in marketing within the non-profit and cultural sectors, working on building promotional partnerships, driving awareness, and creating engaging and thought provoking content.
8 SEO Tips Vancouver Businesses Should Use for Their Websites
8 SEO Tips Vancouver Businesses Should Use for Their Websites SEO, is the process of increasing a website’s search ranking, mostly for Google search results, through technical implementations and creative and effective content writing. While the digital marketing space has changed drastically each year, the importance of SEO remains critical to a business’ overall digital … Read more
Is Keyword Density an SEO Ranking Factor? Here’s What SEO Experts Have to Say
Keyword frequency is defined as the percentage of a keyword or keyword phrase shown on a webpage, divided by the total number of keywords on the page.
7 Local SEO Tips That Toronto Businesses Can Use to Stand Out In Local Google Search Results
7 Local SEO Tips That Toronto Businesses Can Use to Stand Out In Local Google Search Results Gaining more online visibility is especially important for businesses in a competitive market like Toronto’s. By increasing a business’ online visibility, a company will have a greater chance of attracting more prospects to the company website and turning … Read more
5 Consumer Shopping Trends in The Auto Industry, According to Think with Google Data
The second quarter of 2020 was a tough period for the automotive industry in the United States and Canada. New vehicle sales were down year-over-year and quarter-over-quarter due to temporary closure of dealerships or showrooms.