If you’re a Calgary business with questions about Google Ads marketing, this article is for you! Below, we answer some of the most common questions about Google Ads. If you have additional questions, feel free to get in touch with our Google Ads experts. We’ll be happy to help!
How Much Does Google Ads Cost?
Google Ads uses two primary pricing models: cost-per-click (CPC) and cost-per-thousand impressions (CPM).
With the CPC model, advertisers pay each time someone clicks on their ad. The actual CPC depends on several factors, including the number of advertisers bidding on a particular keyword, search query, website, or network, as well as how much they’re willing to bid. Generally, the more competitive the market and the higher the bids, the higher the cost per click.
With the CPM model, advertisers pay for every 1,000 impressions their ad receives. Similar to CPC, the actual CPM depends on the level of competition. The more competitive the website or advertising network, the higher the CPM.
Is It Worth Paying for Google Ads?
Absolutely! Based on our experience, Google Ads and SEO are two of the strongest drivers of conversions for many industries because they help businesses reach people who are actively searching for their products or services. This means you’re advertising to prospects who already have purchase intent.
What’s a Good Daily Budget for Google Ads?
Your ideal daily budget depends on your marketing goals and the competitiveness of your industry.
If you’re competing against businesses with large advertising budgets, you’ll likely need to invest more to remain competitive. However, if you’re targeting a local market with less competition, a daily budget of $15 to $20 can be a good starting point.
Is there a Monthly Fee for Google Ads?
No. Google Ads does not charge a monthly subscription fee. You only pay for the advertising costs you incur.
Is it Worth Hiring Someone to Manage Google Ads?
Absolutely. Developing and managing successful Google Ads campaigns requires knowledge, experience, and ongoing optimization. Hiring a Google Ads expert can help improve your campaign performance, maximize your return on investment, and reduce wasted ad spend.
Why are Google Ads so Expensive?
The cost of Google Ads depends largely on how competitive your industry is. The more advertisers competing for the same keywords and the more they’re willing to pay for clicks or impressions, the higher your advertising costs will be.
What are the Different Types of Google Ads Campaigns?
The main Google Ads campaign types include:
Performance Max Campaigns
Performance Max is a goal-based campaign type that allows advertisers to access all of Google’s advertising inventory from a single campaign. It uses Smart Bidding and machine learning to optimize performance across Google Search, Display, YouTube, Gmail, Discover, and Maps to help achieve your conversion goals.
Search Campaigns
Search campaigns display text ads in Google Search results, allowing you to reach people actively searching for the products or services you offer.
Display Campaigns
Display campaigns help you reach relevant audiences with visually engaging ads while they browse millions of websites, mobile apps, and Google-owned properties such as YouTube.
Video Campaigns
Video campaigns allow you to show video ads on YouTube and across Google’s video partner network.
App Campaigns
App campaigns help you promote your mobile app by increasing app downloads, user engagement, and in-app purchases.
Shopping Campaigns
Shopping campaigns display product listings in Google Search results and on the Google Shopping tab. They’re ideal for retailers looking to promote their product inventory online.
Can I Run Google Ads for Free?
No, unless you’re eligible for and approved for a Google Ad Grants account, which is available to qualifying nonprofit organizations.
Why Did Google Ads Charge Me $500?
Google Ads uses automatic payments based on billing thresholds. If your billing threshold is set to $500, your payment method will automatically be charged whenever your account reaches that amount.
Where Do Google Ads Appear?
It depends on the campaign type. Search campaigns can display ads on Google Search, Google Maps, and the Search Partner Network. Video campaigns appear on YouTube and other video partner websites. App campaigns display ads across Google’s app ecosystem, while Display campaigns appear on millions of websites and apps across the Google Display Network.
Can I See My Own Google Ads?
Yes. You can see your own ads just as other users do. However, repeatedly searching for and clicking your own ads is not recommended, as it can affect campaign performance and reporting.
If you have further questions and want to talk to a Google Ads expert, please get in touch!
