OpenAI has launched the ChatGPT Business Hub, introducing a new set of tools that allow businesses to manage how they appear in ChatGPT and gain insights into how users discover their websites through AI-powered conversations.
Currently in beta under the name “Businesses in ChatGPT,” the platform allows businesses to claim and verify their business profiles, access performance analytics, update business information, and build AI-powered Business Agents.
How to Claim and Verify Your Business on ChatGPT
To access the new business tools, companies first need to claim their business through the ChatGPT Business Hub.
Businesses can search for their organization and complete the verification process using one of the available methods:
- Phone or text verification using the business phone number.
- DNS verification through their website domain.
Once verified, eligible businesses can access the available business management and analytics features.
Here are some of the key features businesses should know about.
- ChatGPT Business Analytics
Once a business has claimed and verified its profile, it can access analytics and insights about how it appears in ChatGPT.
These insights include:
- Business mentions: Track how often your business is mentioned in ChatGPT conversations.
- Website clicks: See how many visitors click through to your website from ChatGPT.
- Discovery topics: Explore common themes across conversations where your website is cited.
According to OpenAI, discovery topics can help businesses understand how they are represented in ChatGPT and identify opportunities to improve the information they share online.
Having access to website click data is particularly interesting for digital marketers. It provides another way to measure how AI-powered search and discovery contribute to website traffic.
- Build and Launch Business Agents
Another feature introduced through the Business Hub is Business Agents.
Similar to AI-powered business agents being developed by companies such as Google and Microsoft, OpenAI allows eligible organizations to build, test, and launch their own Business Agents.
According to OpenAI, these agents provide a new way for businesses to answer customer questions and help people explore their products and services.
This could create new opportunities for businesses to engage with potential customers directly through ChatGPT.
Why This Matters for Businesses and Digital Marketers
Businesses should consider claiming and verifying their profiles on ChatGPT as early as possible.
Beyond ensuring their business information is accurate, the new platform provides access to analytics that can help companies understand how they are discovered and represented through AI-powered conversations.
One particularly noteworthy feature is website click reporting. While Google and Microsoft have introduced reporting capabilities for their respective AI search experiences, OpenAI is providing businesses with actual website click data through its new Business Hub.
For digital marketers, this is an important development. As more consumers use ChatGPT to research products, services, and businesses, understanding how AI platforms drive website traffic will become increasingly important.
The launch of the ChatGPT Business Hub is another indication that AI search visibility and analytics are becoming an important part of digital marketing.
