OpenAI is developing a Search Console- or Webmaster Tools-like platform that will allow businesses to manage and track their performance on ChatGPT. This tool will let businesses:
- Track business mentions: See how often their business is mentioned or cited in ChatGPT responses.
- Show customers what they offer: Add their latest products and keep their business information up to date.
- Help customers make decisions: Let their business agent answer customer questions using context they control.
This new tool was spotted and shared on LinkedIn by Juozas Kaziukėnas, who wrote, “ChatGPT is building an analytics tool to ‘track how often your business is mentioned in ChatGPT conversations.'”
According to the LinkedIn post, the Search Console-like tool will measure both impressions and clicks. It will show how many times a business appears in ChatGPT responses and how many times users click on links to its website. The tool will track these events daily and display the data in a chart.
According to Juozas, the Search Console-like tool will not show prompt data, user data, or any competitive benchmarks or rankings. As a result, it won’t help businesses understand why their mentions or clicks are increasing or decreasing. However, when combined with external tools that track prompts, it will provide accurate first-party data to help businesses evaluate whether their GEO or AEO strategies are working.
Here’s a screenshot of the ChatGPT Search Console.
The release of this Search Console-like tool is definitely a positive and important next step in helping businesses and marketers better understand their visibility in AI search, identify opportunities, and optimize their performance.
