Google Analytics 4

Universal Analytics (UA) will be phased out by June 1st, 2023. At that point, Google Analytics users will have to use Google Analytics 4 (GA4) to collect website visitor data. Ideally, you’ll want to create a GA4 account and set it up for your WordPress website as soon as possible. There are some drastic changes between UA and GA4, so it’s best to start using GA4 sooner in order to familiarize yourself with the latest in Google Analytics.

If you want to set up GA4 for your WordPress website, here are four steps you can take.

Tracking clicks on the phone number on your website helps you understand your audience’s engagement with your site. Understanding your audience’s behaviour is a powerful tool which enables you to optimize your website for sales and conversions.

How to Setup Google Analytics 4 Conversion Goals Using Google Tag Manager Copy Your GA4 Measurement ID Go to the Admin section and click on Data Streams. Then, copy your measurement ID. Integrate Your Google Analytics 4 Account With Your Google Tag Manager Account Go to your Google Tag Manager account and select Google Analytics: … Read more