Google Analytics 4 (GA4) for WordPress Using GTM: Setup Guide

Universal Analytics (UA) will be phased out by June 1st, 2023. At that point, Google Analytics users will have to use Google Analytics 4 (GA4) to collect website visitor data. Ideally, you’ll want to create a GA4 account and set it up for your WordPress website as soon as possible. There are some drastic changes between UA and GA4, so it’s best to start using GA4 sooner in order to familiarize yourself with the latest in Google Analytics.

If you want to set up GA4 for your WordPress website, here are four steps you can take.

Create a Google Analytics 4 account
Go to your current Google Analytics Universal Analytics account and click on Create Property.
Enter your website information to create a GA4 property.
Copy the Measurement ID
Once you have created a GA4 account, you’ll automatically be taken to the Data Stream section in your GA4 account. You can copy your GA4’s Measurement ID there.
Create a Google Tag Manager (GTM) Account
Google Tag Manager (GTM) is a Google-powered tag management system that lets you add additional tracking to your website. You can use GTM to track which buttons your website visitors have clicked on for your website. You can also use GTM to add GA4 to your WordPress website by taking these steps:
- Create a Google Tag Manager account
  Go to Google Tag Manager and click on Create Account.
- Fill in company information
  Enter your website URL, country, target platform (e.g. website), and other information to complete your GTM account setup.
- Go to admin, select install Google Tag Manager, and copy your GTM code
- Go to your WordPress site and go to Appearance, click on Theme File Editor, and then select Theme Header on the right hand side
  Paste your GTM codes in the head section and body section. Once pasted, GTM is officially set up on your website!
Now that GTM has been installed on your WordPress website, you can add GA4 to your website using GTM. To do so, go to your GTM account, select Tags, and click on New. Next, click on Tag Configuration and choose Google Analytics: GA4 Configuration.
Then, paste your GA4’s Measurement ID and select All Pages for Triggering.
Once the MeasureMent ID has been added, GA4 will start collecting website data on your WordPress website.