Google Ads to Automatically Pause Ad Groups Showing Minimal Activity
Starting March 11th, 2024, ad groups that were created over 13 months ago and haven’t received any impressions within the last 13 months will be paused.
6 Tips to Improve your Google Ads Campaign Performance
Maximize brand visibility and attract clients with Google Ads. Use these six tips to optimize campaign types and settings for peak efficiency.
Import Audience From GA4 to Google Ads: Tips and Tricks
Learn how to import Google Analytics 4 audiences into Google Ads and leverage the audiences to improve conversion or tap new markets.
What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns?
What Are Negative Keywords And Why Do You Need to Include Them In Your Google Ads Campaigns? Negative keywords let you exclude search terms from your campaigns and bid on specific keywords related to your customers’ interests. Using negative keywords improves your targeting and increases your advertising ROI. How Negative Keywords Work When researching negative […]
5 Google Ads Tips for Vancouver Businesses in 2022
5 Google Ads Tips for Vancouver Businesses in 2022 Google Ads is one of the most effective digital marketing programs to drive conversions and sales. With Google Ads, you can only pay advertising dollars when a user clicks on your ad that appears after the user searches for a search term that you bid for […]
Google Ads for Beginners: Ads Not Showing on Google? Here’s Why
Google Ads for Beginners: Ads Not Showing on Google? Here’s Why You wrote your ad copy and launched your Google Ads search campaign,only to find out that your ads aren’t showing up. Why? Here are several reasons why your Google Ads are not showing up in search results, and also how you can fix it. […]
Google Ads Keyword Match Type Changes Every Business Should Know
Advertisers can bid on keywords that are related to their businesses or products or services and serve their Google search ads on Google search results. For example, a mechanic shop can bid on the keyword phrase “oil change” and show their Google search ad for related queries on search results.
What Is Google Ads Recommendations and Why It Matters To You
What Is Google Ads Recommendations and Why It Matters To You Recommendations is a section in your Google Ads account that is dedicated to help you improve the performance of your campaigns. Recommendations make suggestions by auditing your Google Ads account and perform the following analysis: Assess historical data and current online trends Recommendations looks at your campaigns historical […]
Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use
Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use Google Ads is one of the effective digital marketing platforms that helps small businesses generate quality website traffic from shoppers who are likely to convert on a website – whether it’s making a purchase or submitting a contact form. While many small businesses […]
Google Tests Ads on Local Business Listings In Its New Pilot Program
Google Tests Ads on Local Business Listings In Its New Pilot Program Google is now testing third-party ads on Google business listings by displaying ads on businesses’ listings. The test is currently implemented on restaurants and other industry categories. Google has implemented a similar test back in 2017 as well as last year in 2019. […]
