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Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all effective ways to improve a website’s search ranking.
Conor McNiffe is the Account Director at TRFFK.ca, powered by autoTRADER.ca. He has shared is advice for automotive marketing as well as marketing tips for small businesses!
5 International SEO Tips for Targeting a Particular Country The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor … Read more
Jani Tsui is the Director of Marketing at Vancouver Startup Week, a week-long celebration that builds momentum and fosters connections among entrepreneurs, investors, leaders, and friends within the Greater Vancouver startup community.
SEO Audit: 5 Key Benefits You Should Know A SEO audit is a technical analysis of your website performance which you can use to optimize your site’s search rankings for relevant queries or website pagespeed. A SEO audit provides in-depth insights on areas for improvement for your search ranking performance. For example, a SEO audit … Read more
SEO for Startups: A Beginner’s Guide Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, … Read more
In today’s highly digitalized world, collecting and analyzing website data is a critical element of any business’ digital marketing strategy.
8 Steps to Instantly Improve SEO [Webinar with Spring Activator] Are you looking for tangible insights on digital marketing? More hands on technical tips to improve your SEO performance? Say no more because Spring has got you covered, as we continue to bring you tools and resources that matter to you. Join us for a … Read more
Advertisers can bid on keywords that are related to their businesses or products or services and serve their Google search ads on Google search results. For example, a mechanic shop can bid on the keyword phrase “oil change” and show their Google search ad for related queries on search results.
What are Core Web Vitals and How Do They Affect a Website’s SEO? Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Core Web Vitals are the subset of Web Vitals that apply to all web pages. This … Read more
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