The new Google Search Console reports will provide data on impressions generated from AI features in Search, such as AI Overviews and AI Mode, as well as generative AI features in Discover. This data will be included within the overall Performance report, which will continue to help website owners and marketers to better understand their SEO visibility and performance across Google Search.
The new Search Generative AI performance reports are currently available to a limited number of websites. This limited rollout allows Google to test the reports, gather feedback, and refine the feature before making it available to all Search Console users.
The new reports will include the following metrics:
- Impressions: How often URLs from your site appeared in generative AI features in Search and Discover.
- Pages: Identify which URLs appeared within AI-powered search features.
- Countries: Understand your visibility by country.
- Devices: Identify the devices users are using when viewing your website in AI-powered Search results.
- Dates: Monitor performance over time with hourly, daily, weekly, and monthly reporting granularity.
This is an exciting next step in web analytics and SEO, allowing marketers to measure the performance of their SEO efforts across Google Search, including AI Overviews and AI Mode. The data will provide valuable insights into how marketers can improve their website visibility and traffic across Google’s AI-powered features, while also helping them understand how AI visibility contributes to business results.
