SEO Audit Toronto

Search Engine Optimization (SEO) is the difference between having a website and having a profitable web presence.

Potential clients are already searching for your products and services online. But your website needs to show up in search engine results in order for them to find you.

Our Toronto SEO experts give your website a competitive edge so it can generate traffic, convert clients, and ultimately, grow your business.

An SEO audit is the process of analyzing your website to find every possible opportunity to optimize your search engine rankings. Because the digital world is always changing, having regular SEO audits is essential for continually improving your place in the search engine rankings.

SEO Audit Vancouver

Why is an SEO Audit important?

Every website is different, and it’s important to have a custom view of how your website is doing. With an SEO audit, you will have a stronger idea of how to improve and implement a clear SEO strategy.

Here are 7 key benefits of why you need an SEO audit today!

SEO Audit

Stay on Top of the Changing Google Algorithm

Search engines aim to provide the most relevant content for its users. It does so by using it’s algorithm to determine when and where the search engine shows a top-ranking site. 

Google’s search algorithm looks at many factors such as relevance and usability of a page, and goes through a rigorous process that involves live tests and search quality raters. To learn more about how Google’s Search algorithm works, check out Google’s How Search Algorithms Work.

Other search engines such as Yahoo and Bing are also constantly updating their complex algorithm to provide better search results. You will need to be aware of these changes to keep your website up to date. 

In order to have your website as one of the top ranking sites on search engines, it’s important to follow the best practices and conduct regular SEO audits to determine areas for improvement. 

Optimize SEO Title Meta Tag

Optimize Title and Meta Tags

Having proper title tags and meta descriptions helps to tell search engines exactly what is on your website. It’s important that all web pages show relevant title tags and meta descriptions.

Title tags are an HTML element that specifies the title of a web page. It is displayed as the clickable text on search engine result pages and is very important for usability and displays on social media when the post is shared.

Meta description is an HTML attribute that provides a summary of a web page. This is the text that shows up below the title tag on a search engine result. This influences the likelihood of someone clicking on your result, but does not directly influence your SERP ranking.

An SEO audit can determine which pages require your more targeted keywords to use in your title tag or meta descriptions.

SEO Website PageSpeed

Improve Website Experience

Improving the overall website experience will help your website rank higher on SERPs. Google’s algorithm puts a focus on providing a great website experience to its users, so that’s why technical factors like site speed, mobile-responsiveness and usability are important for your website.

Website PageSpeed Performance

In order to improve your website speed, you can consider optimizing your images, compressing large files, minifying CSS, HTML and JavaScript, and reducing redirects.

Through an SEO audit, these key areas will be highlighted for your convenience.

Mobile Responsiveness

Due to the increasing number of users browsing websites on phones and tablets, Google is now enabling mobile-first indexing on all websites. This means that it will rank your website based on how well it is optimized for mobile usage first.

Websites that are not built for mobile-responsiveness don’t perform well in search results. It’s important to make sure the overall website experience is great on both desktop and mobile.

Through an SEO audit, the web pages that are not responsive will be highlighted so you can easily update them.

Pagespeed Optimization

Understand Your Top SEO Keywords

What search keywords drive the most traffic to your website? You can determine this with tools like Google Search Console and SEMRush. You can also identify keywords that are most relatable to your product or services.

With an SEO audit, you can determine which keywords to focus on. Once you have identified the top keywords, you can use this to help your website rank for targeted search queries.

Get SEO Insights from Your Website Traffic

Part of an SEO audit is to provide insights to how your organic website traffic is doing in comparison to market trends. Using Google Analytics, you can view website visitors by custom segments such as demographic data, traffic by channel and much more. This data can help you learn more about your website visitors and how you can engage with them.

You can also determine how well your website traffic is doing in comparison to previous years, and determine if there are any areas of improvement.

An SEO audit will help to determine if there are any outliers in your data and determine the best course forward.

SEO Competition

Stay on Top of Your Competitors

Whether you are a small or large business, if you are not on Google’s top page for your industry’s keywords, your competition likely is.

An SEO audit helps you discover how your competitors are doing compared to you. It helps to identify SEO activities in which your competitors are performing well, and areas of improvement for your business.

It is likely that your competitor has an SEO strategy already, so it is important to make an active effort to structure your SEO strategy with regular SEO audits. While you might not be not doing it, your competitor most likely is.

SEO Link Building

Repair Broken Links

You may have website content that is outdated or contains broken links. With an SEO audit, you can feel confident that the content you have on your site is relevant and up-to-date. This will ensure your returning visitors will have a reason to keep visiting your website.

WordPress Website Development

WordPress Website Design and Development

We are WordPress Website Development experts who can optimize existing web pages for search engine success. Or we can build you a new website from scratch, ensuring high SEO returns right from the beginning.

SEO Audit Vancouver

Why is an SEO Audit important?

Every website is different, and it’s important to have a custom view of how your website is doing. With an SEO audit, you will have a stronger idea of how to improve and implement a clear SEO strategy.

Here are 7 key benefits of why you need an SEO audit today!

SEO Audit

Stay on Top of the Changing Google Algorithm

Search engines aim to provide the most relevant content for its users. It does so by using it’s algorithm to determine when and where the search engine shows a top-ranking site.

Google’s search algorithm looks at many factors such as relevance and usability of a page, and goes through a rigorous process that involves live tests and search quality raters. To learn more about how Google’s Search algorithm works, check out Google’s How Search Algorithms Work.

Other search engines such as Yahoo and Bing are also constantly updating their complex algorithm to provide better search results. You will need to be aware of these changes to keep your website up to date.

In order to have your website as one of the top ranking sites on search engines, it’s important to follow the best practices and conduct regular SEO audits to determine areas for improvement.

SEO Competitor Analysis

SEO Competitor Analysis

We don’t just optimize your web presence. In a changing digital world, it’s crucial to review and incorporate your competitors’ SEO strategies as well so you can continue to stand out in your industry. Our Toronto SEO consultants provide you with continual analyses on your competitors so you can have confidence that your webpage is always optimized to stand out.

Optimize SEO Title Meta Tag

Optimize Title and Meta Tags

Having proper title tags and meta descriptions helps to tell search engines exactly what is on your website. It’s important that all web pages show relevant title tags and meta descriptions.

Title tags are an HTML element that specifies the title of a web page. It is displayed as the clickable text on search engine result pages and is very important for usability and displays on social media when the post is shared.

Meta description is an HTML attribute that provides a summary of a web page. This is the text that shows up below the title tag on a search engine result. This influences the likelihood of someone clicking on your result, but does not directly influence your SERP ranking.

An SEO audit can determine which pages require your more targeted keywords to use in your title tag or meta descriptions.

SEO Website PageSpeed

Improve Website Experience

Improving the overall website experience will help your website rank higher on SERPs. Google’s algorithm puts a focus on providing a great website experience to its users, so that’s why technical factors like site speed, mobile-responsiveness and usability are important for your website.

Website PageSpeed Performance

In order to improve your website speed, you can consider optimizing your images, compressing large files, minifying CSS, HTML and JavaScript, and reducing redirects.

Through an SEO audit, these key areas will be highlighted for your convenience.

Mobile Responsiveness

Due to the increasing number of users browsing websites on phones and tablets, Google is now enabling mobile-first indexing on all websites. This means that it will rank your website based on how well it is optimized for mobile usage first.

Websites that are not built for mobile-responsiveness don’t perform well in search results. It’s important to make sure the overall website experience is great on both desktop and mobile.

Through an SEO audit, the web pages that are not responsive will be highlighted so you can easily update them.

Pagespeed Optimization

Understand Your Top SEO Keywords

What search keywords drive the most traffic to your website? You can determine this with tools like Google Search Console and SEMRush. You can also identify keywords that are most relatable to your product or services.With an SEO audit, you can determine which keywords to focus on. Once you have identified the top keywords, you can use this to help your website rank for targeted search queries.

Get SEO Insights from Your Website Traffic

Part of an SEO audit is to provide insights to how your organic website traffic is doing in comparison to market trends. Using Google Analytics, you can view website visitors by custom segments such as demographic data, traffic by channel and much more. This data can help you learn more about your website visitors and how you can engage with them.

You can also determine how well your website traffic is doing in comparison to previous years, and determine if there are any areas of improvement.

An SEO audit will help to determine if there are any outliers in your data and determine the best course forward.

SEO Competition

Stay on Top of Your Competitors

Whether you are a small or large business, if you are not on Google’s top page for your industry’s keywords, your competition likely is.

An SEO audit helps you discover how your competitors are doing compared to you. It helps to identify SEO activities in which your competitors are performing well, and areas of improvement for your business.

It is likely that your competitor has an SEO strategy already, so it is important to make an active effort to structure your SEO strategy with regular SEO audits. While you might not be not doing it, your competitor most likely is.

SEO Link Building

Repair Broken Links

You may have website content that is outdated or contains broken links. With an SEO audit, you can feel confident that the content you have on your site is relevant and up-to-date. This will ensure your returning visitors will have a reason to keep visiting your website.

WordPress Website Development

WordPress Website Design and Development

We are WordPress Website Development experts who can optimize existing web pages for search engine success. Or we can build you a new website from scratch, ensuring high SEO returns right from the beginning.

Brands We Have Worked With

Audi Richmond

Any business can benefit from having an SEO audit to determine areas of improvement, whether you currently have an SEO strategy or not. As a suggestion, most companies should conduct an SEO audit between two to four times a year. If you are a smaller business with less content on your website, conducting it twice a year would be perfect.

It is important to have an SEO expert conduct an SEO audit to ensure that your website is optimized to achieve your goals. Having a proper SEO strategy creates credibility and has great long term benefits, but it is important to check your website regularly.

Contact us today to chat about conducting an SEO audit for your company.

SEO Team

Any business can benefit from having an SEO audit to determine areas of improvement, whether you currently have an SEO strategy or not. As a suggestion, most companies should conduct an SEO audit between two to four times a year. If you are a smaller business with less content on your website, conducting it twice a year would be perfect.

It is important to have an SEO expert conduct an SEO audit to ensure that your website is optimized to achieve your goals. Having a proper SEO strategy creates credibility and has great long term benefits, but it is important to check your website regularly.

Contact us today to chat about conducting an SEO audit for your company.

SEO Team

What Clients Say About Us

Let's Connect

We are here to help you with your SEO needs!

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Let's Connect

We are here to help you with your digital marketing needs!

RW Digital Contact Us

Let's Connect

We are here to help you with your digital marketing needs!

RW Digital Contact Us

Digital Marketing Agency Vancouver

SEO Audit Vancouver

What is an SEO Audit?

A SEO audit is the process of analyzing your website to determine how marketable it is. A proper SEO audit checks for site errors and determines ways to improve its performance to allow you to rank better on search engine result pages (SERPs). 

Search Engine Optimization, or SEO, is a strategy for improving your website for search engine results. Most people will only look at search engine results that are displayed on the first page, so it’s important to optimize your website so it shows up as one of the top relevant results.

Whether you currently have an SEO strategy or not, having regular SEO audits help you to get real time understanding of how well your website is doing and how to get it to get top ranking on Google.

Why is an SEO Audit important?

Every website is different, and it’s important to have a custom view of how your website is doing. With an SEO audit, you will have a stronger idea of how to improve and implement a clear SEO strategy. 

Here are 7 key benefits of why you need an SEO audit today!

01

STAY ON TOP OF THE CHANGING ALGORITHM​

Search engines aim to provide the most relevant content for its users. It does so by using it’s algorithm to determine when and where the search engine shows a top-ranking site. 

Google’s search algorithm looks at many factors such as relevance and usability of a page, and goes through a rigorous process that involves live tests and search quality raters. To learn more about how Google’s Search algorithm works, check out Google’s How Search Algorithms Work.

Other search engines such as Yahoo and Bing are also constantly updating their complex algorithm to provide better search results. You will need to be aware of these changes to keep your website up to date. 

In order to have your website as one of the top ranking sites on search engines, it’s important to follow the best practices and conduct regular SEO audits to determine areas for improvement. 

SEO Audit
SEO Vancouver

02

IMPROVE WEBSITE EXPERIENCE​

Improving the overall website experience will help your website rank higher on SERPs. Google’s algorithm puts a focus on providing a great website experience to its users, so that’s why technical factors like site speed, mobile-responsiveness and usability are important for your website.

Site Speed

In order to improve your website speed, you can consider optimizing your images, compressing large files, minifying CSS, HTML and JavaScript, and reducing redirects.

Through an SEO audit, these key areas will be highlighted for your convenience.

Mobile Responsiveness

Due to the increasing number of users browsing websites on phones and tablets, Google is now enabling mobile-first indexing on all websites. This means that it will rank your website based on how well it is optimized for mobile usage first.

Websites that are not built for mobile-responsiveness don’t perform well in search results. It’s important to make sure the overall website experience is great on both desktop and mobile.

Through an SEO audit, the web pages that are not responsive will be highlighted so you can easily update them.

Outdated links and content

You may have website content that is outdated or contains broken links. With an SEO audit, you can feel confident that the content you have on your site is relevant and up-to-date. This will ensure your returning visitors will have a reason to keep visiting your website.

03

IMPROVE WEBSITE EXPERIENCE​

Having proper title tags and meta descriptions helps to tell search engines exactly what is on your website. It’s important that all web pages show relevant title tags and meta descriptions. 

Title tags are an HTML element that specifies the title of a web page. It is displayed as the clickable text on search engine result pages and is very important for usability and displays on social media when the post is shared. 

Here’s an example of a title tag:

Vancouver SEO

Meta description is an HTML attribute that provides a summary of a web page. This is the text that shows up below the title tag on a search engine result. This influences the likelihood of someone clicking on your result, but does not directly influence your SERP ranking. 

Here’s an example of a meta description:

Vancouver Website SEO

An SEO audit can determine which pages require your more targeted keywords to use in your title tag or meta descriptions.

SEO Audits
Google Analytics Unique Pageview

04

Understand your top keywords

Having proper title tags and meta descriptions helps to tell search engines exactly what is on your website. It’s important that all web pages show relevant title tags and meta descriptions. 

Title tags are an HTML element that specifies the title of a web page. It is displayed as the clickable text on search engine result pages and is very important for usability and displays on social media when the post is shared. 

Here’s an example of a title tag:

Vancouver SEO

Meta description is an HTML attribute that provides a summary of a web page. This is the text that shows up below the title tag on a search engine result. This influences the likelihood of someone clicking on your result, but does not directly influence your SERP ranking. 

Here’s an example of a meta description:

Vancouver Website SEO

An SEO audit can determine which pages require your more targeted keywords to use in your title tag or meta descriptions.

05

GET INSIGHTS TO YOUR WEBSITE TRAFFIC​

Part of an SEO audit is to provide insights to how your organic website traffic is doing in comparison to market trends. Using Google Analytics, you can view website visitors by custom segments such as demographic data, traffic by channel and much more. This data can help you learn more about your website visitors and how you can engage with them. 

You can also determine how well your website traffic is doing in comparison to previous years, and determine if there are any areas of improvement. 

An SEO audit will help to determine if there are any outliers in your data, and determine the best course forward.

Vancouver SEO
Organic Traffic

06

DRIVE MORE ORGANIC TRAFFIC TO YOUR WEBSITE​

When was the last time you scrolled past the first page of your search results? Most people will only look at the first page of a Google search results page, so it’s important to get the top ranking through organic SEO. 

Consider that those who have the top position on a results page will get 43.32% of the clicks compared to those in position 2 or 3 who receive 37.36% and 29.90% respectively. These numbers show that simply by ranking higher than your competitors, you will receive ~5% more website visitors.

07

STAY ON TOP OF YOUR COMPETITORS

Whether you’re a small or large business, if you’re not on Google’s top page for your industry’s keywords, your competition likely is.

An SEO audit helps you discover how your competitors are doing compared to you. It helps to identify SEO activities that your competitors are performing well in, and areas of improvement for your business.

It is likely that your competitor has an SEO strategy already, so it’s important to make an active effort to structure your SEO strategy with regular SEO audits. If you’re not doing it, your competitor most likely is.

SEO Competitor Analysis

What Clients Say About Us

Contact Us Today

We are here to help you with your SEO needs!