From building authentic brands to leading integrated campaigns for institutions such as Fairleigh Dickinson University, BCIT, and the City of Richmond, Lester shares insights on campaign strategy, data analytics, market research, stakeholder management, and more. He is also incredibly involved in the Metro Vancouver and Canadian non-profit sectors, serving as Board Chair at the Mabuhay House Society, Vice Chair for various programs at the Greater Vancouver Board of Trade, a board member at Gateway Theatre, and a Champion at NABS Canada, to name a few.
A big thank you to Lester for taking time out of his busy schedule to share his knowledge and expertise.
Podcast: https://open.spotify.com/episode/5hn3aRA9v0abQ13bIZzcs5?si=25lYt5ovQj-T3DxlV9Xb-A
Lester de Guzman LinkedIn: https://ca.linkedin.com/in/lesterdeguzman
