Google Ads can now be seen in AI Overviews on desktop search for the first time. This marks a significant step in Google’s approach to monetizing generative search results.
Google is signalling its intent to integrate Google Ads into its AI-powered search experience, a move that aligns with the company’s core business model of advertising.
By placing ads directly in AI Overviews, Google is giving advertisers a new opportunity to drive quality traffic, much like traditional Google search ads. However, this shift may raise concerns about transparency and user trust. It’s also unclear whether advertisers will receive detailed performance data for these placements, making it harder to measure results.
The inclusion of ads in AI Overviews represents a major shift, blurring the line between organic and paid results within Google’s generative search experience. Only time will tell how AI and search continue to evolve.
