Google AI Overviews Are Impacting Click-Through Rates, According to Recent Studies
The introduction of Google AI Overviews (AOI) has significantly impacted the visibility and click-through rates of organic search results, especially for top-ranking, non-branded keywords. Search terms that are informational in nature, typically five words or longer and including words like “how,” “what,” “why,” or “where”, are more likely to trigger an AOI. These queries often […]
Why Your Website Needs a SEO Audit in 2025
2025 has been full of changes so far, and it feels almost impossible to keep up. Despite all the changes happening in the marketing world, SEO remains a major part of a company’s overall marketing efforts. The biggest reason is that consumers are relying more heavily on Google to find information quickly. By performing a […]
Google Quality Raters Now Analyze Whether Content is AI-Generated
Google warns against low-quality AI content, urging businesses to create original, valuable content for SEO success.
Google Maps Use Google Gemini To Combat Fake Reviews
Google uses Gemini AI to block fake reviews and risky profile edits, helping businesses build trust and protect SEO.
Google Processes over 5 trillion Searches Each Year
Google now processes over 5 trillion searches per year, highlighting its growth and the continued rise of Google Search.
How Calgary Businesses Can Rank Higher on Google
Boost your Calgary business with SEO: optimize GBP, earn backlinks, encourage reviews, and engage with the community.
Google AI Overviews SEO
Google AI Overviews deliver concise answers and relevant links. Learn how to optimize for it.
7 SEO Tips Calgary Businesses Should Use in 2025
Improve your Calgary business in 2025 with SEO tips on backlinks, content, reviews, page speed, and local optimization!
Why Google Is Deleting 5-Star Google Reviews
Discover why Google is deleting 5-star reviews and how businesses can adapt to maintain their online reputation.
Top Observations of SEO for ChatGPT Search
Adapt SEO for AI tools like ChatGPT: focus on intent-driven, conversational, and authoritative content to improve visibility.
