SEO

Keyword frequency is defined as the percentage of a keyword or keyword phrase shown on a webpage, divided by the total number of keywords on the page.

7 Local SEO Tips That Toronto Businesses Can Use to Stand Out In Local Google Search Results Gaining more online visibility is especially important for businesses in a competitive market like Toronto’s. By increasing a business’ online visibility, a company will have a greater chance of attracting more prospects to the company website and turning … Read more

Watching online videos has become a favourite pastime for many Canadian consumers. With an abundance of video topics and formats – from how-to videos to documentaries – Canadian consumers watch almost any type of videos online.

The Google 3-Pack is an approach Google uses to showcase top three results that appear on the local Google search engine results page (SERP).

Search engine optimization, or SEO, is the process of improving a website’s ranking in search engine results pages (SERPs). There are several SEO techniques a marketer can implement to improve a website’s search ranking: increasing a website’s pagespeed, incorporating keywords related to product or service pages in title tags, and earning quality backlinks are all effective ways to improve a website’s search ranking.

5 International SEO Tips for Targeting a Particular Country The wide usage of eCommerce stores globally has created a tremendous opportunity for small to mid-sized businesses to sell their products or services worldwide. A fashion retailer based in Vancouver can sell their products via their online shop to customers in Berlin, Germany. A yoga instructor … Read more

SEO Audit: 5 Key Benefits You Should Know A SEO audit is a technical analysis of your website performance which you can use to optimize your site’s search rankings for relevant queries or website pagespeed. A SEO audit provides in-depth insights on areas for improvement for your search ranking performance. For example, a SEO audit … Read more

SEO for Startups: A Beginner’s Guide Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO doesn’t require a big budget and, if done correctly, brings free traffic that grows almost on autopilot. What’s more, … Read more

What are Core Web Vitals and How Do They Affect a Website’s SEO? Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Core Web Vitals are the subset of Web Vitals that apply to all web pages. This … Read more