Google AI Overviews Are Impacting Click-Through Rates, According to Recent Studies

Google SEO

The introduction of Google AI Overviews (AOI) has significantly impacted the visibility and click-through rates of organic search results, especially for top-ranking, non-branded keywords. Search terms that are informational in nature, typically five words or longer and including words like “how,” “what,” “why,” or “where”, are more likely to trigger an AOI. These queries often […]

Why Your Website Needs a SEO Audit in 2025

SEO audit

2025 has been full of changes so far, and it feels almost impossible to keep up. Despite all the changes happening in the marketing world, SEO remains a major part of a company’s overall marketing efforts. The biggest reason is that consumers are relying more heavily on Google to find information quickly. By performing a […]

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