What Is User Engagement in GA4

GA4 Engagement Rate

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to Google Analytics 4. An engaged session, as per Google Analytics 4’s definition, falls into one of the following categories: Lasts 10 seconds or more (the time period can be adjusted […]

5 Google Analytics 4 Mistakes Everyone Should Avoid

Google Analytics 4

5 Google Analytics 4 Mistakes Everyone Should Avoid Google Analytics 4 (GA4) is the latest version of Google-powered analytics tool. The new analytics tool offers a wide range of powerful features while using machine learning to provide more insightful data that businesses can use to better understand their clients and improve the efficiency of their […]

How to Set Up a GA4 Report Comparing New Visitors and Returning Visitors

GA4 New and Returning Visitors

How to Set Up a GA4 Report Comparing New Visitors and Returning Visitors In Google Analytics 4 (GA4), new visitors are generally referred to as users who visit a website for the first time. Returning visitors, on the other hand, are users who have previously visited the website and are revisiting it. Unlike Universal Analytics, […]

Does GA4 Use Cookies?

GA4 Cookies

Does GA4 Use Cookies? Yes, Google Analytics 4 (GA4) uses cookies to collect data about website or app usage. GA4 uses cookies to distinguish unique users and sessions, to calculate visitor, session, and campaign data, and to track activity on the site or app. GA4 also uses cookies to store user preferences and data related […]

Where to Find GA4 Measurement ID

GA4 ID

Discover how to locate your GA4 measurement ID, a distinctive identifier for tracking your website or app on Google Analytics 4.

GA4 Guide: Does GA4 Have Views?

GA4 Views

In summary, Google Analytics 4 (GA4) does not have views, but you can use filters in the built-in reports section or create your own exploration reports to see specific data sets in your GA4 property.

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