Discovering the Power of GA4: 8 GA4 Custom Audiences to Boost Your Marketing Strategy

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website and app performance.
Does GA4 Use Cookies?

Does GA4 Use Cookies? Yes, Google Analytics 4 (GA4) uses cookies to collect data about website or app usage. GA4 uses cookies to distinguish unique users and sessions, to calculate visitor, session, and campaign data, and to track activity on the site or app. GA4 also uses cookies to store user preferences and data related […]
Where to Find GA4 Measurement ID

Discover how to locate your GA4 measurement ID, a distinctive identifier for tracking your website or app on Google Analytics 4.
How to Check if GA4 Is Installed

Learn how to verify Google Analytics 4 (GA4) on your website using various platforms such as real-time report or DebugView.
GA4 Guide: Does GA4 Have Views?

In summary, Google Analytics 4 (GA4) does not have views, but you can use filters in the built-in reports section or create your own exploration reports to see specific data sets in your GA4 property.
Exit Pages in GA4: Google Analytics 4 Guide

Exit Pages in GA4 shows the pages from which your website users leave. Here’s a step-by-step guide on how to find the Exit Pages report in GA4.
GA4 and Shopify Integration with Now Here

If you run an online business with Shopify, you likely know the importance of analyzing your website’s traffic and customer behavior with GA4.
What Is GA4 Data Stream and How Does It Work?

A data stream is a source of data being sent to a GA4 property which could be either from a website (web) or an App (iOS and Android).
SEO For Beginners: How Image File Names Affect A Website’s SEO Ranking

Did you know the keywords that are used in an image file name are taken into consideration for SEO ranking? For that reason it’s recommended by Google that images be given meaningful and thematic filenames.
Google Analytics 4 Exploration Reports Defined

Learn how you can build Google Analytics 4 (GA4) exploration reports to learn and dig deep in your website visitors’ customer journey!