What Is User Engagement in GA4

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to Google Analytics 4. An engaged session, as per Google Analytics 4’s definition, falls into one of the following categories: Lasts 10 seconds or more (the time period can be adjusted […]
5 Google Analytics 4 Mistakes Everyone Should Avoid

5 Google Analytics 4 Mistakes Everyone Should Avoid Google Analytics 4 (GA4) is the latest version of Google-powered analytics tool. The new analytics tool offers a wide range of powerful features while using machine learning to provide more insightful data that businesses can use to better understand their clients and improve the efficiency of their […]
How to Set Up a GA4 Report Comparing New Visitors and Returning Visitors

How to Set Up a GA4 Report Comparing New Visitors and Returning Visitors In Google Analytics 4 (GA4), new visitors are generally referred to as users who visit a website for the first time. Returning visitors, on the other hand, are users who have previously visited the website and are revisiting it. Unlike Universal Analytics, […]
GA4 Custom Channel Grouping: Setup Guide

Custom channel groupings are a way of categorizing your website traffic based on specific conditions.
Discovering the Power of GA4: 8 GA4 Custom Audiences to Boost Your Marketing Strategy

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into your website and app performance.
Does GA4 Use Cookies?

Does GA4 Use Cookies? Yes, Google Analytics 4 (GA4) uses cookies to collect data about website or app usage. GA4 uses cookies to distinguish unique users and sessions, to calculate visitor, session, and campaign data, and to track activity on the site or app. GA4 also uses cookies to store user preferences and data related […]
Where to Find GA4 Measurement ID

Discover how to locate your GA4 measurement ID, a distinctive identifier for tracking your website or app on Google Analytics 4.
How to Check if GA4 Is Installed

Learn how to verify Google Analytics 4 (GA4) on your website using various platforms such as real-time report or DebugView.
GA4 Guide: Does GA4 Have Views?

In summary, Google Analytics 4 (GA4) does not have views, but you can use filters in the built-in reports section or create your own exploration reports to see specific data sets in your GA4 property.
Exit Pages in GA4: Google Analytics 4 Guide

Exit Pages in GA4 shows the pages from which your website users leave. Here’s a step-by-step guide on how to find the Exit Pages report in GA4.
