5 Reasons for GA4 and Universal Analytics Conversion Discrepancies

GA4 Conversions

5 Reasons for GA4 and Universal Analytics Conversion Discrepancies It’s common to encounter disparities in conversion metrics when comparing Google Analytics 4 (GA4) with Universal Analytics (UA). These variations can often leave businesses scratching their heads, wondering why the numbers don’t align. To shed light on this issue, we’ll delve into the most prevalent causes […]

What are Calculated Metrics in GA4?

GA4 Calculated Metrics

What are GA4 Calculated Metrics? Google Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. After creating a GA4 calculated metric, you have the flexibility to integrate them into standard reports and incorporate them within custom exploration reports. For example, consider crafting […]

GA4 Anomaly Detection: Tips and Tricks

GA4 Anomaly

An anomaly is a departure from the standard, normal, or expected state of things. In the context of websites, anomalies can manifest as sudden surges in website traffic or significant declines in conversions over a short period. Detecting these anomalies is made possible through the use of Google Analytics 4. Allow us to guide you through the process!

What are Active Users in GA4?

GA4 Active Users

Discover Google Analytics 4’s vital metrics, active users and total users, measuring user engagement and behavior for insightful analytics.

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website

Shopify GA4

5 Google Analytics 4 (GA4) Audiences You Should Create For Your Shopify Website Google Analytics 4 (GA4) presents a wide range of invaluable features, with one standout being the capacity to craft tailored audiences. This functionality empowers you to create audience segments based on precise criteria, fostering targeted data analysis. Additionally, GA4 lets you custom […]

How to Create Audiences in GA4

GA4 Audiences

GA4 audiences are segments of users that meet particular conditions. These conditions can be defined using dimensions, metrics, or events.

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