Why You Should Not Use Google Analytics 4 Benchmarking Feature
Use GA4’s Benchmarking feature to compare site metrics with industry peers, but note limitations in context and metric standards.
Google Analytics 4 Introduces Real-Time Pages Report
Google Analytics 4 has added a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Key Features in Real-Time Pages Report Two summary cards sit at the top of the GA4 real-time pages report: Below these summary cards, you will find a detailed table showing active users by page path […]
How to Track 404 Errors in Google Analytics 4
404 errors occur when a web page can’t be found, often leading to a page that looks something like this. A 404 error happens when a user enters a non-existent URL. This could be due to a typo or an attempt to access a page that doesn’t exist. For example, a user might accidentally […]
Google Analytics 4’s New Tag Diagnostic Tool: Everything You Need to Know!
Google’s new tag diagnostics tool checks your site/app for correct base GA tags, missing tags, domain setup in GA4, and conversion linking.
How to Exclude Bot Traffic in GA4
GA4 excludes traffic from known bots and spiders by default. Here are additional actions you can take to further exclude or filter out bot traffic in GA4.
How Does Google Analytics 4 Differ From Universal Analytics
GA4 and UA have several key differences, specifically about how data is collected, processed, and analyzed.
GA4 Audit: Easy Setup Checklist to Ensure Your GA4 Property Is Correctly Configured
Ensure your GA4 property is set up correctly with this checklist. Contact our GA4 consultants for further assistance!
Google Analytics 4 Adds User and Session Conversion Rates to Standard Reports
The new GA4 metrics, called “User Key Event Rate” and “Session Key Event Rate,” will appear in User Acquisition and Traffic Acquisition reports.
8 Google Analytics 4 Best Practices You Should Use in 2024
Assuring your Google Analytics 4 property is setup properly is instrumental in collecting accurate website data (as much as possible). Here are the top eight GA4 best practices businesses should use.
New Google Analytics 4 Features [June 2024 Edition]
Google Analytics 4 (GA4) has recently introduced several new features that promise to improve your data analysis capabilities.
