Google Analytics 4

Spring clean your GA4! Fix settings, clean data, and audit events for better insights and smarter decisions.

GA4’s new Generated Insights feature detects and explains data changes fast, helping advertisers react quicker.

Google Analytics has long been viewed as the industry standard for measuring success in digital marketing. However, the expectation that Google Analytics can provide perfect data is a misconception. Starting in 2025, we should focus our data analytics efforts on using Google Analytics to identify trends and directionality rather than focusing on absolute numbers. The … Read more

Learn how to use Google Analytics 4 Insights to detect anomalies in website traffic with AI. Contact us for GA4 help!

Learn how to analyze email marketing performance in Google Analytics 4 with traffic reports, filters, and explorations.

Learn how to use ChatGPT for GA4 data analysis. Discover insights with 5 popular prompts for analyzing your CSV exports.

Use GA4 Path Exploration to see how users navigate to error pages and improve your site’s user experience. Learn more!

Track website traffic from AI tools in GA4! Learn how to filter traffic from sources like ChatGPT using regex in this guide.

Learn how to use heatmaps in Google Analytics 4 to highlight insights, track traffic by city, and visualize key data trends

Review GA4 settings quarterly—access, changes, emails, and search history—to maintain security, accuracy, and efficiency.