5 Google Analytics 4 Law Firms Should Track

Track GA4 metrics like file downloads, scroll depth & referrals to improve law firm engagement and lead generation.
Spring Cleaning Your Google Analytics 4: What You Need to Know

Spring clean your GA4! Fix settings, clean data, and audit events for better insights and smarter decisions.
Google Analytics 4 Unveils Generated Insights Feature to Explain Data Fluctuations

GA4’s new Generated Insights feature detects and explains data changes fast, helping advertisers react quicker.
What’s the Future of Google Analytics?

Google Analytics has long been viewed as the industry standard for measuring success in digital marketing. However, the expectation that Google Analytics can provide perfect data is a misconception. Starting in 2025, we should focus our data analytics efforts on using Google Analytics to identify trends and directionality rather than focusing on absolute numbers. The […]
How to Use GA4 Anomaly Detection for Insights

Learn how to use Google Analytics 4 Insights to detect anomalies in website traffic with AI. Contact us for GA4 help!
How to Track Email Traffic in Google Analytics 4

Learn how to analyze email marketing performance in Google Analytics 4 with traffic reports, filters, and explorations.
How to Use ChatGPT for GA4

Learn how to use ChatGPT for GA4 data analysis. Discover insights with 5 popular prompts for analyzing your CSV exports.
Learn Why Your Website Visitors Are Landing on 404 Error Pages with Google Analytics 4

Use GA4 Path Exploration to see how users navigate to error pages and improve your site’s user experience. Learn more!
How to Track AI Traffic in Google Analytics 4

Track website traffic from AI tools in GA4! Learn how to filter traffic from sources like ChatGPT using regex in this guide.
How to Use the Google Analytics 4 Heatmap Feature in Exploration Reports

Learn how to use heatmaps in Google Analytics 4 to highlight insights, track traffic by city, and visualize key data trends