6 SEO Trends for 2025
SEO remains important in digital marketing as consumers rely on Google to find products, services, and information quickly.
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How to Exclude Bot Traffic in GA4
GA4 excludes traffic from known bots and spiders by default. Here are additional actions you can take to further exclude or filter out bot traffic in GA4.
Tourism SEO: Best Practices in 2024 and Beyond
Tourism SEO is important for tourism businesses to stay competitive, capturing potential sales by enhancing their SEO presence.
6 Reasons Why Your Website Has a Bounce Rate
Having a high bounce rate can be frustrating and impactful to your website’s success. Here are 6 reasons why your site has a high bounce rate.
How Does Google Analytics 4 Differ From Universal Analytics
GA4 and UA have several key differences, specifically about how data is collected, processed, and analyzed.
GA4 Audit: Easy Setup Checklist to Ensure Your GA4 Property Is Correctly Configured
Ensure your GA4 property is set up correctly with this checklist. Contact our GA4 consultants for further assistance!
Google Analytics 4 Adds User and Session Conversion Rates to Standard Reports
The new GA4 metrics, called “User Key Event Rate” and “Session Key Event Rate,” will appear in User Acquisition and Traffic Acquisition reports.
8 Google Analytics 4 Best Practices You Should Use in 2024
Assuring your Google Analytics 4 property is setup properly is instrumental in collecting accurate website data (as much as possible). Here are the top eight GA4 best practices businesses should use.
Keyword Competitor Analysis SEO Tips
Understanding which keywords your competitors are ranking for can help you improve your overall SEO strategy.
New Google Analytics 4 Features [June 2024 Edition]
Google Analytics 4 (GA4) has recently introduced several new features that promise to improve your data analysis capabilities.
