rw5603, Author at RW Digital - Vancouver Digital Marketing Agency

How to Grow Your Google Review Strategy in 2025

Boost local SEO with Google Reviews—learn how to earn, manage, and respond to reviews that help your business grow.

RW Digital Marketing Podcast: Gabriela Kurtz

Listen to Gabriela Kurtz’s insights on gaming, marketing, DEI, and advice for students navigating today’s competitive job market.

RW Digital Marketing Podcast: Lester de Guzman

From building authentic brands to leading integrated campaigns for institutions such as Fairleigh Dickinson University, BCIT, and the City of Richmond, Lester shares insights on campaign strategy, data analytics, market research, stakeholder management, and more. He is also incredibly involved in the Metro Vancouver and Canadian non-profit sectors, serving as Board Chair at the Mabuhay […]

20% of Local Searches Start with Google Maps and Apple Maps

1 in 5 consumers use map apps for local searches. Learn why map-based SEO is key to reaching mobile-first shoppers

Google AI Overviews Are Impacting Click-Through Rates, According to Recent Studies

The introduction of Google AI Overviews (AOI) has significantly impacted the visibility and click-through rates of organic search results, especially for top-ranking, non-branded keywords. Search terms that are informational in nature, typically five words or longer and including words like “how,” “what,” “why,” or “where”, are more likely to trigger an AOI. These queries often […]

Why Your Website Needs a SEO Audit in 2025

2025 has been full of changes so far, and it feels almost impossible to keep up. Despite all the changes happening in the marketing world, SEO remains a major part of a company’s overall marketing efforts. The biggest reason is that consumers are relying more heavily on Google to find information quickly. By performing a […]