Carson McKee, marketing instructor at the British Columbia Institute of Technology and former ad agency director and strategist.

Media theorist Carson explores how outdated systems shape modern life through essays, tools, and critical insight.
LLuvia Meneses, Program and People Leader at Data for Good Vancouver Chapter

Lluvia Meneses is a purpose-driven leader passionate about community, data, and process improvement through analytics.
Ramesh Ranjan, Lead, Official Engagement at Canadian Blood Services and Trustee – Greater Victoria Public Library Board

Ramesh Ranjan is a public-private sector leader connecting government, health, and community through strategic outreach.
Sarah Micho, Board of Director at Calgary Marketing Association and Campaign Officer at Greenpeace Canada

Writer, advocate, and strategist, Sarah Micho blends arts, activism, and global experience to champion climate and culture.
5 Google Analytics 4 Law Firms Should Track

Track GA4 metrics like file downloads, scroll depth & referrals to improve law firm engagement and lead generation.
Google Shopping Ads Are Appearing in Google AI Overviews

Google adds ads to AI Overviews on desktop, raising new opportunities, and questions, about search and transparency.
Google Search Console Will Report on AI Overviews But Without Separate Performance Breakdown

Google Search Console will include AI Overviews data but it can’t be filtered separately from other web search traffic.
Ana Rocha, Marketing Instructor at Langara College and Founder and CEO of Evolving Strategy Consulting

In this episode, we chat with Ana Rocha, a seasoned marketing strategist, marketing instructor at Langara College, previous Marketing Mentor and Marketing Mentor at Latincouver, and the founder of Evolving Strategy Consulting.
Google’s AI Overviews: A Violation of Google’s Own Spam Policies?

Is Google’s AI Overviews feature violating its own spam rules by repackaging content without credit or value?
Li Kang, Communications Lead and Strategist for the Kinesiology Department at the University of Calgary

Calgary communications strategist Li Kang builds brands with clear, compelling stories across education, nonprofits, and public sectors.
