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To help brands discover and identify suitable audiences for companies, YouTube has developed an online tool called Find My Audience.

Google Releases Desktop Search Redesign With Black Ad Label And Favicon For Organic Search Results After a few months of rolling out the redesign on Google mobile search results, Google has released the new redesign on its desktop version. Now, Google search ads will have a black “Ad” label and websites’ favicon’ will appear in … Read more

Google Ads Unveils New Ad Features! The pandemic has presented an opportunity to rethink readiness. For businesses, that means investing in digital tools that enable recovery and growth. For Google, that means adjusting their product roadmap to focus on what’s important to advertisers. At DMEXCO and Advertising Week, Google unveiled innovations in Google Ads that … Read more

What Is Natural Language Processing (NLP) And What Challenge Does It Face? Natural language processing, also known as NLP, is a technique used by software to understand meanings, sentiments, attitudes, and other insights from text. For example, a computer will use natural language processing to understand the meaning and sentiment in the sentence “Jonathan binge … Read more

Saman Saadat Sanei, Digital Marketing Strategist at Brian Jessel BMW What are your top 5 analytics tools and why do you use them? Google Analytics: I use Google Analytics on a weekly and sometimes daily basis. In Google Analytics, I track our current digital campaigns (organic, paid, and other channels) and the visitors’ behaviors on … Read more

Learn about the future trends and current challenges of content marketing in our interview with Jamil, Marketing and Communications Manager at Innovate BC.

Nadheera Udawatthe is currently a Scrum Leader at HSBC. He was previously working as a Digital Analytics Specialist at Insurance Corporation of British Columbia (ICBC) and Digital Media Executive at Neo@Ogilvy.

Lincoln Lam works as the Digital Marketing Manager for Jim Pattison Auto Group. He has worked in the marketing for over 11 years and holds a Bachelors In Design from Emily Carr University.