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Google Ads Digital Marketing Tips: 5 Approaches Vancouver Small Businesses Can Use Google Ads is one of the effective digital marketing platforms that helps small businesses generate quality website traffic from shoppers who are likely to convert on a website – whether it’s making a purchase or submitting a contact form. While many small businesses … Read more
Digital Marketing Interview With Wendy Tsui, Marketing Manager at Gateway Theatre How has the current health situation impacted Gateway Theatre or other non-profit organizations It would be an understatement to say that the pandemic has turned our world completely upside down as in-person events were the core of our organization. Sadly, we have had to … Read more
Digital Marketing Interview with Rebecca Tow, Group Marketing Manager at Auto West Group How has the current health situation impacted automotive marketing? Traditionally the automotive business has been done mostly in person, but the shift towards online buying for the Canadian automotive industry was imminent, and anticipated. Most if not all automotive dealerships and OEM … Read more
Ray Wang, Owner of RW Digital, had the privilege to speak on Beneath Vancouver, a Vancouver podcast, to discuss his marketing background and career path.
6 Digital Marketing Tips for Vancouver Businesses in 2021 2020 has been the year of digital marketing. With more businesses incentivized to invest more into digital marketing and optimize their websites, the digital space continues to grow as an integral part of a business. More businesses are using Facebook Shopping to leverage social media in … Read more
Shocking! Website Layout Changes Can Affect Your Website SEO! During a recent Google Office Hours hangout session, an attendee asks John Mueller, Webmaster Trends Analyst at Google, if changing a web design layout can affect a website’s search ranking. Unhestitantly, Mueller replies that web design layout changes can affect a site’s search ranking. The reason … Read more
69% Of Website Content Isn’t Seen By Customers And Prospects, Study Finds A recent research conducted by Contentsquare indicates that 69% of all website content isn’t seen by online users. The research was 12 months long based on 400 global websites in nine different verticals. According to the research, earned or organic traffic represents approximately … Read more
8 Digital Marketing Tips For Small Canadian Businesses During Economic Recovery Use Facebook Catalog as an Online Menu Although Facebook Catalog is normally used to promote fashion or other types of consumer products, it can also be used as a food menu. Instead of adding a pair of shoes or a sweater to the product … Read more
Google Temporarily Disables Google Reviews Functionality Businesses now can’t reply to Google Reviews and consumers’ newly written Google Reviews aren’t published live. Google has stated that “[d]uring the unprecedented COVID-19 situation, we are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As … Read more
4 Digital Marketing Tips For Retailers During The COVID-19 Period Use The Daily Budget Setting Instead of Monthly Budget Setting For Google Ads Campaigns We’re in an ever-changing time, needless to say. To stay on top of your Google Ads performance and budget, set your Google Ads campaign budget to daily budget instead of monthly … Read more
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