Google Ads Keyword Match Type Changes Every Business Should Know
Advertisers can bid on keywords that are related to their businesses or products or services and serve their Google search ads on Google search results. For example, a mechanic shop can bid on the keyword phrase “oil change” and show their Google search ad for related queries on search results.
What are Core Web Vitals and How Do They Affect a Website’s SEO?
What are Core Web Vitals and How Do They Affect a Website’s SEO? Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Core Web Vitals are the subset of Web Vitals that apply to all web pages. This […]
5 Trending Consumer Stats And What They Mean to Marketers
5 Trending Consumer Stats And What They Mean to Marketers The global health crisis has drastically accelerated digital transformation for many brands and it has changed how consumers shop. Consumers are doing online searches prior to shopping in-person more often; they are relying on online channels to discover top products or perform product research. Changes […]
6 Tips for Strengthening Your WordPress Security
While WordPress offers a wide range of benefits, it has some areas for improvement. One of them is website security.
What Is Google Ads Recommendations and Why It Matters To You
What Is Google Ads Recommendations and Why It Matters To You Recommendations is a section in your Google Ads account that is dedicated to help you improve the performance of your campaigns. Recommendations make suggestions by auditing your Google Ads account and perform the following analysis: Assess historical data and current online trends Recommendations looks at your campaigns historical […]
Why Every Business Must Use These 5 Crucial WordPress Security Techniques To Protect Their Websites
The importance of WordPress website security is growing because consumers shopping more online and sharing personal information on websites more frequently.
RW Digital is a Proud Sponsor of Spring Activator’s Launch Challenge
RW Digital is a Proud Sponsor of Spring Activator’s Launch Challenge! We’re excited to be a sponsor for Spring Activator’s Launch Challenge, a newly-established grant fund to help entrepreneurs and business owners in various communities in British Columbia and the Yukon to invest in launching: A new business A new product / service offering An existing […]
Traditional Media Crashes As Digital Ad Spend Flourishes in 2020!
Traditional Media Crashes As Digital Ad Spend Flourishes in 2020! 2020 has been the year for web and digital marketing. With more businesses using eCommerce, online ordering and curbside pickup, web and digital marketing has solidified as one of the most critical components for businesses. Digital ad spend has increased year-over-year even though overall ad […]
5 Local SEO Tips Every Business Should Use
5 Local SEO Tips Every Business Should Use Local SEO refers to optimizing a website’s visibility for local search terms on local search results. For example, you can use local SEO to improve your website’s search ranking for local search queries such as “Toronto SEO”, “SEO audit Toronto”, “Google Ads Toronto”, or “Google Analytics consulting […]
7 New Canadian Consumer Retail Stats that We Bet You Didn’t Know About
7 New Canadian Consumer Retail Stats that We Bet You Didn’t Know About As more businesses are re-opening and Canadian consumers are out shopping, new consumer behaviours have emerged. Like consumers across the globe, Canadian consumer behaviours are different from their behaviours pre-pandemic and their shopping patterns have adjusted accordingly to adapt to new health […]
