SEO for Beginners: Does Bounce Rate Affect Search Ranking?

Many Google search representatives have consistently and explicitly stated that Google doesn’t use Google Analytics data, including bounce rate, to rank websites.
What Is GA4 Data Stream and How Does It Work?

A data stream is a source of data being sent to a GA4 property which could be either from a website (web) or an App (iOS and Android).
SEO For Beginners: How Image File Names Affect A Website’s SEO Ranking

Did you know the keywords that are used in an image file name are taken into consideration for SEO ranking? For that reason it’s recommended by Google that images be given meaningful and thematic filenames.
Google Analytics 4 Exploration Reports Defined

Learn how you can build Google Analytics 4 (GA4) exploration reports to learn and dig deep in your website visitors’ customer journey!
Digital Marketing Fundamentals for Your Small Business Webinar [Spring Activator]

Google Analytics 4 Data Filters: 3 Things You Should Know

You can use Google Analytics 4 (GA4) data filters to exclude specific from being collected by your Google Analytics 4 account. Learn how.
How to Setup GA4 in GTM: Setup Guide

Google Tag Manager (GTM) is a Google-powered tag management system that lets you add additional tracking to your website. You can use GTM to track which buttons your website visitors have clicked on for your website. You can also integrate GTM with Google Analytics 4 (GA4) and install GA4 on your website. Here’s how.
Google Analytics 4 (GA4) and Google Search Console Integration: Setup Guide

Google search console (GSC) is a Google-powered webmaster tool that provides insightful website and SEO data such as your website’s organic impressions, clicks, and average positions. GSC also provides information such as the number of error pages on your website and which pages aren’t indexed by Google. These insights help you understand your website’s SEO performance and optimize your website to improve your ranking on Google search results.
Google Analytics 4 (GA4) for WordPress Using GTM: Setup Guide

Universal Analytics (UA) will be phased out by June 1st, 2023. At that point, Google Analytics users will have to use Google Analytics 4 (GA4) to collect website visitor data. Ideally, you’ll want to create a GA4 account and set it up for your WordPress website as soon as possible. There are some drastic changes between UA and GA4, so it’s best to start using GA4 sooner in order to familiarize yourself with the latest in Google Analytics.
If you want to set up GA4 for your WordPress website, here are four steps you can take.
Google Analytics 4 Engagement Metrics: What You Should Know

Google Analytics 4 Engagement Metrics: What You Should Know With Google Analytics 4 (GA4) adoption on the rise in businesses and marketing teams, GA4 is quickly becoming the standard for measuring and gaining insight into customer data. There are some drastic changes in GA4 compared to its predecessor, Universal Analytics (UA). In some cases, they […]