The world of search and SEO has shifted with technological advancements and the introduction of AI tools such as Google Gemini and ChatGPT. However, SEO will always remain an imperative part of digital marketing because consumers will continue to search for information whether on traditional search engines or AI-powered tools. Here are five SEO trends we foresee in 2026.
Good Ol’ Traditional SEO
Traditional SEO best practices such as earning high-quality backlinks regularly, delivering optimal website page speed, and ensuring your website and all high-value webpages are indexed will remain critical elements of successful SEO initiatives. These foundational SEO practices help improve search rankings on traditional search engines and increase the likelihood of your website appearing in AI-generated results.
Local SEO for Google Search Results and Google Maps
Consumers still rely on Google and Google Maps as their primary tools for local searches. For example, if someone is looking for a plumber, a nearby coffee shop, or a strata lawyer in Vancouver, they will likely search Google or Google Maps using phrases like “plumber downtown Vancouver,” “coffee shop near me,” or “strata lawyer Vancouver.”
For businesses that cater to a local audience, focusing on local SEO is essential to ensure their websites rank highly for relevant local searches.
Positive Google Reviews and Reviews on Third-Party Directories
Positive Google Reviews benefit both business reputation and local search rankings, particularly within the Local Map Pack and Google Maps. They can also increase the likelihood of AI visibility on platforms such as ChatGPT and Gemini.
In addition to Google Reviews, businesses should seek reviews on third-party directories such as Yelp or Yellow Pages, as positive reviews from these platforms can also positively impact a brand’s AI visibility.
Create Landing Pages That Focus on Long-Tail, High-Intent Keywords
Users who search for longer, more specific phrases such as “tire replacement on Main Street” or “self storage in Strathcona” are often in the market for a specific product or service. Attracting these users increases the likelihood of conversion.
To rank for these long-tail keywords, create dedicated landing pages focused on these terms. For example, a landing page titled “Tire Replacement or Repair on Main Street, Vancouver” can help rank for related searches. While this is a traditional SEO tactic, it remains highly effective for businesses targeting local audiences and will continue to be a worthwhile investment.
PR Features or Best-Of Listicles
Earning features in PR releases or best-of articles is beneficial for traditional SEO because these placements often include backlinks that help boost search rankings. PR features also enhance AI visibility, as AI tools frequently reference best-of articles when identifying brands to recommend.
For example, if your CRM company is featured in an article titled “Best CRM Software for Small Businesses,” it has a stronger chance of appearing in AI-generated results for similar prompts. Beyond SEO and AI visibility, PR features also improve brand awareness and credibility—a trend we expect to grow in 2026.
If you want help to improve your SEO in 2026 and beyond, get in touch and we will be happy to help!
