Google AI Overviews Are Impacting Click-Through Rates, According to Recent Studies
The introduction of Google AI Overviews (AOI) has significantly impacted the visibility and click-through rates of organic search results, especially for top-ranking, non-branded keywords. Search terms that are informational in nature, typically five words or longer and including words like “how,” “what,” “why,” or “where”, are more likely to trigger an AOI. These queries often … Read more
