OpenAI is launching high-priced ads inside ChatGPT conversations.
Advertiseres can serve ads directly in ChatGPT conversions in the near future. Some brands have exclusive access to the advertising platform now to explore ChatGPT’s ad features
Expensive Cost-Per-Impression
ChatGPT ads are reportedly priced around $60 per 1,000 impressions, which is 3 times higher than Meta Ads
Limited Performance Data
In addition, advertisers only get basic metrics like impressions and clicks. There will not be conversion or attribution tracking.
Early campaigns will focus more on brand exposure and testing than ROI-driven performance.
OpenAI has committed to keeping conversations private, limiting targeting and tracking options.
Ads will appear for ChatGPT Free and Go tiers (excluding under-18 users and sensitive topics).
Our Take on ChatGPT Ads
Ads in ChatGPT are inevitable, as the platform is losing an enormous amount of money annually.
Internal OpenAI documents predict that the AI specialist is set to lose as much as $14 billion in 2026, according to a new report. They also claim that OpenAI will continue to incur huge losses totaling $44 billion by 2029.
In our opinion, the CPM is high, and the performance measurement feature is very limited. Brands can explore ChatGPT Ads and test the efficiency of their campaigns; however, we believe there are more effective advertising platforms available at this point.
