Technology is constantly evolving. From smart phones and TVs to voice assistants and same-day deliveries, AI has quietly become part of everyday life. Artificial intelligence is also making a major impact, especially when it comes to search engine optimization (SEO).
While there’s discussion about the ethics and usability of AI technologies, AI is definitely useful and beneficial for the SEO industry when an AI tool is used correctly. For SEO teams and agencies, AI can be a fantastic support tool that helps improve workflows, uncover insights, and save time, rather than a replacement for human expertise.
How AI Supports SEO Efforts
SEO involves a combination of creativity, data analysis, and technical work. Many of these SEO tasks can be time-consuming, but AI can help reduce the manual effort involved.
Businesses and agencies can use AI for SEO in several ways, including:
- Analyzing large volumes of data
- Writing and refining meta descriptions
- Brainstorming and editing content ideas
- Conducting competitor and industry research using AI-powered SEO tools
By using AI tools to take on repetitive tasks, AI allows marketers to focus more on strategy, creativity, and decision-making. Here are three ways you can use AI tools for SEO.
Content Ideation and Drafting
One of the biggest advantages of AI is its ability to help with brainstorming. You can use AI tools to come up with strong content ideas, headlines, or keywords, which can take hours to perform. With AI tools, marketers can generate multiple ideas quickly by using well-written prompts.
AI can also assist with content drafting. While it shouldn’t be relied on to produce a final copy, tools such as ChatGPT or Perplexity can help create outlines or early drafts that serve as a starting point. This speeds up the writing process and helps teams move from concept to execution more efficiently.
Data Analysis and SEO Insights
Data is at the core of effective SEO, and this is where AI can help. AI-powered tools can analyze performance data, identify user behavior trends, and highlight opportunities for improvement. For example, Google Analytics can spot trends, project future performances and provide suggestions.
Technical SEO
AI is also valuable when it comes to some aspects of technical SEO. Many tools can assist with:
- Creating or refining meta descriptions and title tags
- Generating image alt text
- Identifying opportunities for internal and external linking
You can use AI tools to simplify some technical SEO tasks and ensure that your website follows SEO best practices.
Benefits of Using AI for SEO
The most significant benefit of using AI is time saving. Repetitive SEO tasks can be both time-consuming and exhausting. AI helps reduce this workload, allowing teams to focus on higher-value activities like strategy, analysis, and creative problem-solving.
AI Tools Commonly Used for SEO
One of the most well-known AI tools is ChatGPT. It can assist with brainstorming ideas, identifying keywords, making optimization suggestions, and generating supporting content such as FAQs, titles, and meta descriptions.
ChatGPT can also help clarify search intent. For example, marketers can ask what users are typically looking for when searching for a specific product or service, helping guide content creation.
Other AI-powered SEO tools include platforms designed to evaluate visibility in AI-driven search environments, automate on-page SEO improvements, and conduct technical audits. These tools can generate meta tags, identify crawl issues, analyze site structure, and help improve overall search visibility.
Beyond ChatGPT, several other AI tools can enhance your SEO efforts:
Mangools AI Search Grader
Mangools AI Search Grader is a free GEO (Generative Engine Optimization) tool designed to improve performance and visibility across AI-driven search engines, including ChatGPT, Google AI, and X’s Grok. It provides an AI search score from 0 to 100, reflecting your brand performance and even that of competitors, weighted by market share.
Alli AI
Alli AI is focused on technical SEO. It automates on-page SEO improvements, including generating meta tags, content descriptions, and technical fixes using machine learning. Alli AI also detects AI crawlers and serves pre-rendered HTML to multiple AI search platforms. Additionally, it can update up to 10,000 title tags and deploy schema across up to 50 sites, making it ideal for large-scale SEO management.
Indexly
Indexly specializes in technical SEO audits. It helps detect broken links, crawl errors, and duplicate content while ensuring every page is optimized with proper meta tags, headings, and structured data. Like the other tools listed, Indexly continuously tracks, analyzes, and crawls your website to improve search visibility.
Using AI Wisely
While AI offers many benefits, it’s important to remember that it is a tool and not a complete solution. AI-generated content and recommendations should always be reviewed by a human to ensure accuracy, relevance, and brand alignment.
AI can also make mistakes, particularly when it comes to facts or nuanced topics. Human oversight is essential to ensure content remains trustworthy and genuinely helpful.
Most importantly, content should always sound human. Overly robotic or generic copy is easy for users and search engines to detect.
AI is great for SEO work and can make things easier, but it must be used wisely.
