Improving a website’s search rankings on Google will remain a top priority for businesses in 2026. Google continues to dominate over 90% of the global search market, making SEO a crucial digital marketing focus.
For Calgary businesses, ranking well on Google is still one of the most effective ways to reach customers. When people search online for a product or service, they’re already in the market. If your website appears at the top of Google’s search results for relevant keywords, you significantly increase your chances of attracting visitors and converting them into customers.
Below are four local SEO tips Calgary businesses should implement in 2026.
Earn Quality Backlinks
High-quality backlinks remain a core local SEO ranking factor. The more reputable sites linking to your website, the more credible your site appears to Google. This credibility can boost your rankings on both traditional search results and Google Maps listings.
To build strong backlinks, consider:
- Writing articles for industry blogs or business publications
- Partnering with reputable backlink vendors
- Participating in local Calgary business directories
- Publishing compelling content others want to reference
If you have questions about backlink strategies, please feel free to reach out. We’re happy to help!
Create Dedicated Pages for the Keywords You Want to Rank For
Google still relies heavily on page titles and on-page text to understand what a webpage is about. To leverage this, create targeted landing pages for each important service or product.
For example, if you’re a Calgary hotel looking to grow your corporate catering clientele, build a page titled “Corporate Catering Calgary” to match exactly what users search for.
Assure that all important pages for indexed
It’s one thing to publish content on your website and it’s another thing for Google to index the content. If Google hasn’t indexed a page or blog post, it won’t appear in search results at all.
You can improve indexing by:
- Submitting your XML sitemap in Google Search Console
- Requesting indexing for specific URLs through Search Console
Without indexing, your content cannot rank for relevant search queries
Gain Positive Reviews Continuously
Online reviews, especially on your Google Business Profile, significantly influence local SEO rankings. More positive reviews typically lead to better visibility on Google Maps and the Local Map Pack.
Reviews on other platforms like Yelp and Yellow Pages can also help. These platforms increasingly influence AI-driven tools such as ChatGPT and Perplexity, which often reference review data when recommending local businesses.
Local SEO remains one of the most effective ways for Calgary businesses to attract customers who are actively searching for their products or services. By earning quality backlinks, building dedicated service pages, ensuring your content is indexed, and continually gathering positive reviews, you set your business up for consistent growth in 2026 and beyond. If you have any questions about local SEO for your Calgary-based business, our team is here to help. Contact us to schedule a discovery call!
