RW Digital's GA4 Training Course

While Google Analytics can be incredibly useful for digital marketers and small business owners, the amount of data that it offers can be intimidating and overwhelming. If this sounds relatable, then our Google Analytics training course is ideal for you!

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Start with the fundamentals of GA4.

Let’s be real — digital marketing can be confusing. From understanding analytics data and viewing conversion paths, to setting up custom events and trackers, the GA4 dashboard can prove to be a challenge to beginners. RW Digital’s Google-certified analytics experts are here to guide you through the basics of digital marketing and help you get started with one of Google’s most powerful tools for data analysis.

This GA4 training is perfect for you if…

  • You have none/limited knowledge about Google Analytics or any other website performance-tracking tools.
  • You’re interested in learning about digital marketing and data analytics, but haven’t explored the topic much.
  • You work in a marketing-related field or have a marketing job (ex. content creator, customer success, UX, social media, branding).
  • You’re often asked questions about the performance of your website, but don’t feel confident jumping into Google Analytics to answer.

What does the course cover?

  • The fundamentals of Google Analytics: how to navigate the interface, dissect data with confidence, and produce meaningful reports.
  • How to understand your users, where they come from, and how they interact with your website when they come across your business.
  • Insights on the types of marketing strategies used by analytics experts for different industries and businesses.
  • The data behind the data: how to incorporate custom filters and segments to make information easier to understand for key shareholders and team members.

By the end of this course, you’ll be able to do the following:

Use Google Analytics for your business.

Our goal is to provide you with the knowledge to navigate tools like Google Analytics successfully.

Work with real data.

With the abundance of information out there, the skills learned from this course will ensure you can troubleshoot issues resulting from fake data and spam traffic.

Become a GA4 expert.

Feel confident knowing that you won’t need to consult Google for answers about analytics; everything you need to know, you’ll learn from our experts.

Want more information or have questions?

Let us know how we can helping by sending us a message! 📬

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