Digital Marketing News
At RW Digital, our mission is to make digital marketing news accessible and content-friendly for our readers. Whether you’re an analytics expert or a beginner learner, our team is always sharing updates on the newest trends, tools and industry news. Happy reading!
SEO For Beginners: How Image File Names Affect A Website’s SEO Ranking
Did you know the keywords that are used in an image file name are taken into consideration for SEO ranking? For that reason it’s recommended by Google that images be given meaningful and thematic filenames.
Google Analytics 4 Exploration Reports Defined
Learn how you can build Google Analytics 4 (GA4) exploration reports to learn and dig deep in your website visitors’ customer journey!
Google Analytics 4 Data Filters: 3 Things You Should Know
You can use Google Analytics 4 (GA4) data filters to exclude specific from being collected by your Google Analytics 4 account. Learn how.
How to Setup GA4 in GTM: Setup Guide
Google Tag Manager (GTM) is a Google-powered tag management system that lets you add additional tracking to your website. You can use GTM to track which buttons your website visitors have clicked on for your website. You can also integrate GTM with Google Analytics 4 (GA4) and install GA4 on your website. Here’s how.
Google Analytics 4 (GA4) and Google Search Console Integration: Setup Guide
Google search console (GSC) is a Google-powered webmaster tool that provides insightful website and SEO data such as your website’s organic impressions, clicks, and average positions. GSC also provides information such as the number of error pages on your website and which pages aren’t indexed by Google. These insights help you understand your website’s SEO performance and optimize your website to improve your ranking on Google search results.
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