Digital Marketing interview
It would be an understatement to say that the pandemic has turned our world completely upside down as in-person events were the core of our organization. Sadly, we have had to cancel our usual live theatre performances that were scheduled last year and have not been able to resume in-person programming since.
We have also not been able to rent our space to community groups for their own performances and events, such as Richmond’s beloved Richcity Idol. Many youths lost the opportunity to perform on our stage in front of an audience as their year-end recitals and concerts were cancelled. Due to public health restrictions, we have also had to limit the size of our Gateway Academy classes limiting our outreach potential when it comes to youth that have an interest and passion in theatre.
To try new things that we have not done before and push boundaries. Despite the challenges we were faced this past year, we have been able to reimagine how to keep bringing the performing arts to people’s lives. Though, it is not as simple as recording or live streaming a theatre piece to view online. There are many intricacies and nuances that do not translate well when watching a theatre piece digitally. Instead, we have been experimenting with a variety of mediums to reach new audiences, including a beautifully illustrated Hallows’ Eve Paper Theatre kit by local artist Keely O’Brien that was mailed out to families, and an online musical revue featuring past Gateway Theatre artists, Arts While Apart talk show, and most recently Chinese Shadow Puppets workshops. They helped us reach a variety of new and diverse audiences and even people in different countries.
Wendy Tsui is the Marketing Manager at Gateway Theatre. As the Marketing Manager, she plans and leads the execution of marketing campaigns for all of Gateway Theatre’s artistic offerings and youth theatre classes via the Gateway Academy. Born and raised in Richmond, BC, Wendy is an avid dog lover, and you may find her at one of Richmond’s many dog parks and trails with her Pembroke Welsh Corgi, Chloe.
Data. Technology. Creativity.
Connecting Dots In A Digital Labyrinth.