What Is AI SEO?

AI SEO refers to the use of artificial intelligence (AI) for SEO processes to improve a website’s visibility in organic search results. AI-based tools such as ChatGPT can help minimize the amount of work invested in laborious yet necessary SEO tasks. For instance, these tools can be used to generate content ideas and outlines, or to clean up SEO data for analysis.

What Are the Benefits of Using AI Tools for SEO

The primary benefit of using AI SEO is an increased efficiency by reducing the time and energy used to perform time and resource consuming tasks. Particularly, AI SEO is often used for:

• Keyword Research
• Topic or Content Creation
• Code generation such as schema markup
• Data cleaning and analysis

Example of Using AI-Based Tools for SEO

You have generated a list of SEO keywords that you want to rank for to promote the conference venue at your hotel. To assure that all the keywords in the list are related to your hotel and conference spaces, and that there aren’t any duplicates, you can use an AI-based tool to clean the keywords. You could add the keyword list to the popular AI tool, ChatGPT, so it can crawl through the list and identify keywords that are relevant and detect any keyword duplicate. This is the type of time-consuming task that you can offload to an AI-based tool.

What AI Will NOT Affect in the SEO Industry?

The deep understanding of your business and the tailored strategic implementation of your SEO strategy rely solely on human consultation. Businesses still seek and trust human SEO consultants to guide them on how to engage in the best SEO approaches for their organization, as well as the best use of their SEO budget.

Human SEO consultants also offer insightful understanding of the demographics of a target audience in a specific community or geographic area, which helps build an effective SEO strategy and tailored content. Oftentimes, an AI-based tool cannot be granular and specific with their SEO suggestions or content. Instead, their output is generic and not applicable to all target audiences. Hence, it’s still imperative to work with a knowledgeable and skilled SEO consultant to develop and implement the best SEO strategy specifically for your business and audience.