4 Free Usability Testing Tools You Should Use to Audit Your Website UX
The usability of a website refers to the ease of use for web users to land on a website, navigate through webpages, and perform the actions they intend to do or retrieve information they want.
To ensure a website’s design, structure, and content are created for maximum ease of use, companies use usability testing to assess a site’s design and technical elements and determine if the elements are optimized for usability.
To perform usability testing, here are four free tools you should use:
1. Coblis — Color Blindness Simulator – Colblindor
Use this tool to run color blindness tests. To do so, upload mockups of your website and select different views (anomalous, dichromatic, or monochromatic view) and see if your website content is legible in different views.
2. Pingdom Website Speed Test
Similar to Google Pagespeed Insights, Pingdom Website Speed Test runs a diagnosis of a website’s pagespeed and provide recommendations on ways to improve the speed.
For example, you can enter www.telus.com and Pingdom Website Speed Test will show information about the website such as the load time, page size, performance grade, requests and ways to improve your pagespeed.
3. Webfx Readability Test Tool
This tool assesses a webpage and determine the readability or reading easiness of a webpage.
Use this tool to find out whether the vocabulary is understandable to readers between the ages of 15 and 16 because you want to make sure you’re using conversational language and the content is easy to understand by young adults and the mature audience.
4. Broken Link Checker
Broken links or 404 error pages create a negative UX when a user clicks and lands on a broken page.
To find out all broken links on your website, use Broken Link Checker. The tool is easy to use - all you have to do is enter the root domain of the website you want to audit.
Once you enter the domain URL, the tool will audit the website and display all broken links. You can update these links or redirect them to functioning pages.
The usability of your website is key to delivering a positive interaction and user-experience for your customers. By using the four tools and tips above, you can ensure or improve your website content’s readability and website load speed, identify and fix broken URLs, and make sure the website content is accessible to all.
If you are interested in an usability test, please submit a form below.
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