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Marketing Interview

Digital Marketing Interview Series With Lincoln Lam, Digital Marketing Manager at Jim Pattison Auto Group

RW Digital

Digital Marketing Interview With Lincoln Lam, Digital Marketing Manager at Jim Pattison Auto Group

Ray Wang

1. What are your top 5 analytics tools and why do you use them?

My Top 5 analytic tools currently are Google Analytics, Google Ads, Dashboard Studio, Klipfolio, and RTC Rapid.

Analytics for traffic, Google Ads for digital delivery,

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Automotive Dealership Marketing
Content Marketing

What the Future of Car Buying Means to Automotive Dealership Marketing

RW Digital

What the Future of Car Buying Means to Automotive Dealership Marketing

Ray Wang

92% of car buyers research online before they buy, according to Think with Google. This means that merchandising, website experience, and content for automotive websites have to be comprehensive so shoppers can purchase vehicles online, complete applications, place down payment deposits,
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Data Analytics
Google Analytics

4 Regular Expressions Tips You Should Know for Advanced Google Analytics Analysis

RW DIgital

4 Regular Expressions Tips You Should Know for Advanced Google Analytics Analysis

Ray Wang

Creating custom Google Analytics segmentations helps you identify and compare performance of different age groups, genders, and web visitors from various cities which helps you make a better decision on how you should allocate your advertising budget. 

To create advanced segmentations,

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