Digital advertising platforms such as Google Ads and Facebook Ads use face recognition to identify users, track their activities and locations, and discover people with similar appearances. This technology helps advertising platforms to gain a better understanding of users’ brand preferences, lifestyles, and other vital information that helps ad platforms serve more relevant ads to
Facebook Introduce 4 New Features for Small- and Mid-Sized Businesses And What They Mean To You
Facebook has unveiled four new features for small- and mid-sized businesses (SMB) on the platform: automated ads, appointments, new video creative tools and new Blueprint training courses.
1. Automated Ads
This new feature lets advertisers fill
4 Strategic and Creative Ways to Target Your Audience with Facebook Ads
Similar to Google, Facebook collects user data based on posts, pictures, Facebook pages and other types of content that its users engage with on Facebook and Instagram.
Facebook cleans and organizes the data and categorizes it into different categories such as