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Face Recognition
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3 Effective Uses of Face Recognition for Digital Marketing

Digital advertising platforms such as Google Ads and Facebook Ads use face recognition to identify users, track their activities and locations, and discover people with similar appearances. This technology helps advertising platforms to gain a better understanding of users’ brand preferences, lifestyles, and other vital information that helps ad platforms serve more relevant ads to

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Marketing Interview

Digital Marketing Interview Series With Lincoln Lam, Digital Marketing Manager at Jim Pattison Auto Group

RW Digital

Digital Marketing Interview With Lincoln Lam, Digital Marketing Manager at Jim Pattison Auto Group

Ray Wang

1. What are your top 5 analytics tools and why do you use them?

My Top 5 analytic tools currently are Google Analytics, Google Ads, Dashboard Studio, Klipfolio, and RTC Rapid.

Analytics for traffic, Google Ads for digital delivery,

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