4 Effective YouTube SEO Techniques Every Brand Should Use

Ray Wang

YouTube is the second largest social media network globally and more and more businesses are using the platform to distribute its videos, increase online brand exposure, attract prospects, and acquire or retain customers.

To increase YouTube videos’ rankings in YouTube, companies are recommended to use YouTube SEO tactics. These tactics will help your videos improve its search rankings for related queries and rank for more relevant keywords which will increase your brand awareness and chance of acquiring new clients. 

To optimize your YouTube videos’ search rankings, use the following five tactics:

1. Keep Your YouTube Titles Under 70 Characters

Although the character limit for YouTube titles is 100 character (including space), characters anything longer 70 characters will be truncated in search results. Hence, make sure the important keywords are written in the first 70 characters of the title.

YouTube SEO Title Tag


2. Optimize YouTube tags

YouTube tags are similar to meta tags for websites. YouTube tags are keywords are phrases you can add in your video description and Google will use these tags to gain textual understanding of what the video is about. For example, if you are a Volkswagen automotive dealership and have created a YouTube video about the 2019 VW Tiguan, you can include keywords such as 2019 VW Tiguan, VW Tiguan, buy a VW Tiguan, and 2019 Volkswagen Tiguan in the video’s YouTube tags.

YouTube allows you to add 500 characters in the tag field – make sure you maximize this limit so you can rank for different queries.

To add YouTube tags, first upload your video onto your YouTube channel and once you have uploaded it, there will be a video description section where you can populate the YouTube tags section with relevant keywords and phrases.

YouTube Tags

3. Gain Subscriptions by Using End Screen

The number of subscribers you have influences your videos’ search rankings; the more subscribers you have, the greater your chance of gaining high rankings for your videos. To acquire more YouTube subscribers, use end screen.

An end screen is essentially a call-to-action at the end of a YouTube that directs viewers to subscribe to the channel, watch a recent YouTube video from your channel, or YouTube videos from your playlist.

To add an end screen, go to https://studio.youtube.com/ and login your account and select the video that you want to edit. Then, click on End Screens.

YouTube End Card


YouTube End Card

Then, click on Add element and Subscribe .

YouTube End Card

Select when you want to the End Screen appear.

Once you have set up end card, an end card will appear at the end of your video or whatever time you have set up, and you can request your viewers to follow your YouTube channel.

4. Create Transcription and Captions

Transcription and captions help Google gain more textual understanding of the video and rank the YouTube video for related queries.

To write transcription and captions, go to https://studio.youtube.com/ and click on Transcription on the sidebar and then click on Subtitles.

YouTube Transcription

Click on Add new subtitles or CC and select a language.

YouTube Transcription

 Click on Create new subtitles or CC .

 YouTube Transcription


Then, you can start writing captions and set timing for these captions. By using the four tactics above, you can optimize your YouTube videos and improve your chances of ranking for related queries or increase your videos’ search rankings for targeted keywords. If you have any questions about the article or have questions about YouTube SEO, submit a form below!

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