Improving the overall website experience will help your website rank higher on SERPs. Google’s algorithm puts a focus on providing a great website experience to its users, so that’s why technical factors like site speed, mobile-responsiveness and usability are important for your website.
Through an SEO audit, these key areas will be highlighted for your convenience.
Due to the increasing number of users browsing websites on phones and tablets, Google is now enabling mobile-first indexing on all websites. This means that it will rank your website based on how well it is optimized for mobile usage first.
Websites that are not built for mobile-responsiveness don’t perform well in search results. It’s important to make sure the overall website experience is great on both desktop and mobile.
Through an SEO audit, the web pages that are not responsive will be highlighted so you can easily update them.
Outdated links and content
You may have website content that is outdated or contains broken links. With an SEO audit, you can feel confident that the content you have on your site is relevant and up-to-date. This will ensure your returning visitors will have a reason to keep visiting your website.