cropped-InsideOut-Cleaning-Services-revised-design-1.png


ABOUT THE CLIENT

InsideOut Vancouver is a Vancouver cleaning services company that offers residential and commercial cleaning services - from dusting, scrubbing, and mopping to lawn mowing, pressure washing and snow removal.

www.insideoutvancouver.ca 

INDUSTRY

Hospitality

Company Size

One to five employees

PROJECT TYPE

WordPress Website Development
SEO Keyword Research 

CHALLENGE

InsideOut Vancouver was experiencing website loading challenges with its WordPress website as the website could not load beyond the navigation bar. InsideOut Vancouver then approached RW Digital to find solutions for the technical website issues and requested that the website would properly and quickly.

SOLUTION

RW Digital first conducted an audit of the website to identify potential issues for the loading error. After the audit, RW Digital determined that the codes in the WordPress template were causing the website loading errors and migrating a new WordPress template was necessary.

EXECUTION

RW Digital first designed a website sitemap and identified the brand identity and positioning of InsideOut Vancouver and researched for a WordPress theme that captured key brand elements of InsideOut Vancouver. RW Digital selected a theme that allowed the company to show its unique selling proposition explicitly on the homepage and a call-to-action button that leads prospects to a contact form and provides autonomy for images and graphics.

RW Digital also install new plugins for storing contact forms and SEO and removed plugins that led to a few website issues. More, RW Digital conducted a SEO keyword research using Google Ads Keyword Planner to find out relevant and popular keywords that InsideOut Vancouver can use for content marketing.

RESULTS

InsideOut Vancouver now has a fully functioning and responsive website that lets the company to showcase its services, receive leads, and optimize for targeted queries on Google search results.

Ray was so very accommodating and committed to trying to find out the source of my website problem. We determined that a new site would be better suited to what I was trying to accomplish for my business.

The entire process was seamless and super easy. Ray came up with some great suggestions and then implemented them in a timely fashion with minimal downtime. It has been a pleasure working with him and I must say, he positions himself as a member of my team rather than a consultant. He looks to understand my business, my goals and offers solutions to help achieve them.
— Salina Landstad, Owner