Supervised Learning VS Unsupervised Learning: What’s the Difference?Ray WangSupervised learning and unsupervised learning are commonly used terms in machine learning but many are unclear of their definitions and differences. To help you understand the differences between supervised learning and unsupervised learning, we have provided explanations of the two machine learning tasks:Supervised LearningSupervised learning is […]
Digital Marketing Interview with Nadheera Udawatthe, Digital Optimisation Specialist at HSBCRay Wang1. What are your top 5 analytics tools and why do you use them?Adobe AnalyticsI use it just because I am required to. Google AnalyticsI wish I was required to use this. This is my preferred tool for it’s clean UI, constant improvements and […]
What Google Latest Search Engine Update Means to Google Images SEORay WangGoogle has recently removed the “view image” button in Google Images. This means that web visitors must go to the websites that the images are hosted on to see the full image. Before, web users were able to expand and view images directly […]
Digital Marketing Interview Series with Saman Saadat Sanei, Digital Marketing Strategist at Brian Jessel BMWRay Wang1. What are your top 5 analytics tools and why do you use them? Google Analytics: I use Google Analytics on a weekly and sometimes daily basis. In Google Analytics, I track our current digital campaigns (organic, paid, and […]
Digital Marketing Interview With Lincoln Lam, Digital Marketing Manager at Jim Pattison Auto GroupRay Wang1. What are your top 5 analytics tools and why do you use them?My Top 5 analytic tools currently are Google Analytics, Google Ads, Dashboard Studio, Klipfolio, and RTC Rapid.Analytics for traffic, Google Ads for digital delivery, RTC for lead […]
7 Effective SEO Tips for Non-Profit OrganizationsRay WangWhile SEO is more predominantly used in B2C and B2B marketing, non-profit organizations can also use this digital marketing tactic to gain brand awareness, increase donations, and attract more volunteers.Here are seven SEO tactics non-profit organizations can use to optimize their websites’ search rankings:1. FAQsMore online users […]
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