The 4 New Google Ads Features That Everyone Must Know

The 4 New Google Ads Features That Everyone Must KnowRay WangGoogle has recently announced a multitude of new ad features that will help companies reach more targeted audiences, enhance ad interactivity, and drive more local actions. Amongst all the updates, here are the four upcoming and current releases that will impact digital advertising significantly: […]

Introducing Google’s New Ad Format: Gallery Ads

Introducing Google’s New Ad Format: Gallery AdsRay WangAt Google’s recent keynote, the technology powerhouse introduced a new ad format that will drastically improve the performance of mobile advertising: Gallery Ads. Gallery ads are interactive mobile ads that show carousel images. The layout is similar to Facebook and Instagram ads. At the top of the […]

Why Every Business Must Use These 5 Crucial WordPress Security Techniques To Protect Their Websites

Why Every Business Must Use These 5 Crucial WordPress Security Techniques To Protect Their WebsitesRay WangThe importance of WordPress website security is growing because consumers shopping more online and sharing personal information on websites more frequently. Securing websites and customer confidential information are top priorities for business owners today. Here are five technical techniques […]

What Is Google Ads Recommendations and Why It Matters To You

What Is Google Ads Recommendations and Why It Matters To YouRay WangRecommendations is a section in your Google Ads account that is dedicated to help you improve the performance of your campaigns.Recommendations make suggestions by auditing your Google Ads account and perform the following analysis:1.  Assess historical data and current online trendsRecommendations looks at […]

Why Intent-Based and Personalized Mobile Searches Are the Future of SEO

Why Intent-Based and Personalized Mobile Searches Are the Future of SEORay WangInstead of searching for generic terms such as “running shoes” or “Nike running shoes” Canadian shoppers are searching for personalized inquiries on mobile search. What does “personalized inquiries” mean? It means that more and more Canadians are including “for me” or “for [an […]

What Is Lazy Loading and Why It Matters To Your SEO

What Is Lazy Loading and Why It Matters To Your SEORay WangLazy loading refers to deferring loading of non-critical or non-visible content until the moment of need. This is a common website performance user-experience (UX) technique is used to improve page load speed and search ranking.By using lazy loading, non-critical resources such as images […]

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