Digital Marketing Interview with Tracy Ray Wang1. What are your top 5 analytics tools and why do you use them?As a market research and trade marketing person, I used to work with retail data and consumer data on daily basis. The key tool for me is Nielsen Answer Desktop and Kantar World Panel Online. Those […]
How to Gain Data Insights Using Sort Feature in Microsoft ExcelRay WangMicrosoft Excel is a handy and effective for data analytics. One of its top functionalities is sort which lets you sort data from largest or smallest, smallest to largest, or other conditions, to help you extract useful information.For example, you can use sort […]
You Can Now Use Stories Ads to Start Conversations In MessengerRay WangBrands can now use Send Message as a call-to-action for Facebook, Instagram and Messenger Stories ad and start conversations on Messenger.You can now set your Facebook ad campaign as Messenger and your ads will have a Send Message call-to-action when the ads are […]
3 Effective Uses of Face Recognition for Digital MarketingRay WangDigital advertising platforms such as Google Ads and Facebook Ads use face recognition to identify users, track their activities and locations, and discover people with similar appearances. This technology helps advertising platforms to gain a better understanding of users’ brand preferences, lifestyles, and other vital […]
5 Ways Machine Learning Is Improving Digital MarketingRay WangThe continued advancement of machine learning has significantly enhanced digital marketing by helping marketers serve targeted ads to specific audiences, collect and process data, data mine, and perform tasks that are overly time-consuming or difficult for human beings. Result? Better marketing results thanks to targeted advertising […]
Digital Marketing Interview Series with Jamil Karim, Marketing and Communications Manager at Innovate BCRay Wang1. What is the biggest content marketing challenge you see companies face?Trying to determine who your audience is. Today, everything is so targeted and segmented. For us at Innovate BC, it’s conceivable that throughout the course of a day we’ll […]
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