Digital Marketing News
At RW Digital, our mission is to make digital marketing news accessible and content-friendly for our readers. Whether you’re an analytics expert or a beginner learner, our team is always sharing updates on the newest trends, tools and industry news. Happy reading!
Google Analytics 4 Data Filters: 3 Things You Should Know
You can use Google Analytics 4 (GA4) data filters to exclude specific from being collected by your Google Analytics 4 account. Learn how.
How to Setup GA4 in GTM: Setup Guide
Google Tag Manager (GTM) is a Google-powered tag management system that lets you add additional tracking to your website. You can use GTM to track which buttons your website visitors have clicked on for your website. You can also integrate GTM with Google Analytics 4 (GA4) and install GA4 on your website. Here’s how.
Google Analytics 4 (GA4) and Google Search Console Integration: Setup Guide
Google search console (GSC) is a Google-powered webmaster tool that provides insightful website and SEO data such as your website’s organic impressions, clicks, and average positions. GSC also provides information such as the number of error pages on your website and which pages aren’t indexed by Google. These insights help you understand your website’s SEO performance and optimize your website to improve your ranking on Google search results.
Google Analytics 4 (GA4) for WordPress Using GTM: Setup Guide
Universal Analytics (UA) will be phased out by June 1st, 2023. At that point, Google Analytics users will have to use Google Analytics 4 (GA4) to collect website visitor data. Ideally, you’ll want to create a GA4 account and set it up for your WordPress website as soon as possible. There are some drastic changes between UA and GA4, so it’s best to start using GA4 sooner in order to familiarize yourself with the latest in Google Analytics.
If you want to set up GA4 for your WordPress website, here are four steps you can take.
Google Analytics 4 Engagement Metrics: What You Should Know
Google Analytics 4 Engagement Metrics: What You Should Know With Google Analytics 4 (GA4) adoption on the rise in businesses and marketing teams, GA4 is
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