Digital Marketing News
At RW Digital, our mission is to make digital marketing news accessible and content-friendly for our readers. Whether you’re an analytics expert or a beginner learner, our team is always sharing updates on the newest trends, tools and industry news. Happy reading!
Google Analytics 4 (GA4) and Google Search Console Integration: Setup Guide
Google search console (GSC) is a Google-powered webmaster tool that provides insightful website and SEO data such as your website’s organic impressions, clicks, and average positions. GSC also provides information such as the number of error pages on your website and which pages aren’t indexed by Google. These insights help you understand your website’s SEO performance and optimize your website to improve your ranking on Google search results.
Google Analytics 4 (GA4) for WordPress Using GTM: Setup Guide
Universal Analytics (UA) will be phased out by June 1st, 2023. At that point, Google Analytics users will have to use Google Analytics 4 (GA4) to collect website visitor data. Ideally, you’ll want to create a GA4 account and set it up for your WordPress website as soon as possible. There are some drastic changes between UA and GA4, so it’s best to start using GA4 sooner in order to familiarize yourself with the latest in Google Analytics.
If you want to set up GA4 for your WordPress website, here are four steps you can take.
Google Analytics 4 Engagement Metrics: What You Should Know
Google Analytics 4 Engagement Metrics: What You Should Know With Google Analytics 4 (GA4) adoption on the rise in businesses and marketing teams, GA4 is
How to Setup Phone Click in Google Analytics 4 Using Google Tag Manager
Tracking clicks on the phone number on your website helps you understand your audience’s engagement with your site. Understanding your audience’s behaviour is a powerful tool which enables you to optimize your website for sales and conversions.
How to Setup Google Analytics 4 Conversion Goals Using Google Tag Manager
How to Setup Google Analytics 4 Conversion Goals Using Google Tag Manager Copy Your GA4 Measurement ID Go to the Admin section and click on
How to Create Custom Conversion Goals in Google Analytics 4 (GA4)
A Google Analytics conversion goal occurs when a website visitor takes a specific, high-value action on a site. A Google Analytics conversion goal could be a website form submission or a click on a call-to-action such as phone number or email. Tracking goal conversions helps you measure your marketing and website performance.
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