Digital Marketing News

At RW Digital, our mission is to make digital marketing news accessible and content-friendly for our readers. Whether you’re an analytics expert or a beginner learner, our team is always sharing updates on the newest trends, tools and industry news. Happy reading!

GA4 Audiences
Google Analytics 4

How to Create Audiences in GA4

GA4 audiences are segments of users that meet particular conditions. These conditions can be defined using dimensions, metrics, or events.

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GA4 Engagement Rate
Google Analytics 4

What Is User Engagement in GA4

What Is User Engagement in GA4 To grasp the concept of engagement rate, we must first define what is considered an engaged session, according to

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